{"id":17894,"date":"2018-09-12T15:34:19","date_gmt":"2018-09-12T19:34:19","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=17894"},"modified":"2022-09-27T16:17:12","modified_gmt":"2022-09-27T20:17:12","slug":"death-of-disparate-event-management-software-for-event-planners","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/death-of-disparate-event-management-software-for-event-planners\/","title":{"rendered":"EventMobi&#8217;s Experience Manager to End Event Software Fragmentation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I remember the state of the meeting and events industry when we first started EventMobi, an <a href=\"https:\/\/www.eventmobi.com\/\" rel=\"noopener\" target=\"_blank\">event management platform<\/a>, about 10 years ago. Event apps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There were lots of concerns. How many attendees would actually use an event app? What kind of impact could an event app have in creating a better event experience? How are attendees supposed to enjoy the event if they\u2019re looking at their smartphones the entire time? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward 10 years later and today, it\u2019s nearly impossible to get attendees to <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">access their phones during live events. The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. It\u2019s a <\/span><i><span style=\"font-weight: 400;\">must-have<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, the use of event technology is pretty much regarded as an industry standard and expected by event attendees. The big challenge that no one is talking about is the <\/span><i><span style=\"font-weight: 400;\">experience<\/span><\/i><span style=\"font-weight: 400;\"> of planning events and managing the complexity of these ever-growing event management software tools, not to mention the enormous amounts of valuable event data that gets consumed and generated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2009, having a website that could register attendees was really all you needed from your event management software. <\/span><b>Now,<\/b> <b>with the popularity of event apps and their vast array of functionality, the new problem event marketers and planners have to worry about is synchronizing attendee data and event information across multiple event software tools, each built by a different vendor.<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<figure id=\"attachment_17895\" aria-describedby=\"caption-attachment-17895\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.eventmobi.com\/go\/experience-management-platform\/\"><img decoding=\"async\" class=\"wp-image-17895 size-full\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/BN-Experience-Launch-2018-dots-580x400.gif\" alt=\"EventMobi Experience Manager\" width=\"580\" height=\"400\" \/><\/a><figcaption id=\"caption-attachment-17895\" class=\"wp-caption-text\">Advertisement<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This explosion of technology for events has now become integrated throughout every critical point within the event lifecycle, from event promotion and managing registrant information, to engaging attendees onsite and collecting feedback, as well as reporting on event analytics. <\/span><a href=\"https:\/\/cramer.com\/story\/event-tech-landscape-2018\/\"><span style=\"font-weight: 400;\">According to research by Cramer and Event Marketer<\/span><\/a><span style=\"font-weight: 400;\">, the number of event technology vendors grew from 144 in 2014 to 245 in 2018 \u2014 a growth of over 70% in just four years!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you may think that as the CEO of an event software company, I\u2019d be pushing for event planners to use MORE technology. <\/span><b>On the contrary, this event software sprawl is actually causing major problems for event planners in terms of how they\u2019re spending time and resources\u2014whether they know it or not. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I hope I can highlight why we need to radically change our view of event management software. The\u00a0<\/span><span style=\"font-weight: 400;\">experience of an event planner as they manage the technology behind their events is as critical as the experience they are creating for attendees. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Event Technology Breaking Point &#8211; When Tools Are Not Talking To Each Other<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take an objective look at the current situation when having to build an event technology stack. You probably approach the situation by trying to procure different functionalities from different vendors depending on your needs. This could include your website platform, email marketing, registration and check-in, event app, attendee tracking, live polling, and software for your surveys and event analytics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, we tend to either purchase a \u201cbest of breed\u201d solution that is complicated and expensive or, if the needs are simple, we go with a very basic solution that is sometimes free or low in price. Either way, planners have to deal with the following problems:<\/span><\/p>\n<ol>\n<li><b>It takes a ton of time to research and select individual event software tools.<\/b><span style=\"font-weight: 400;\"> All the research, content reading, and demos it takes to find a tool that solves a specific problem is extremely time-consuming. Not to mention, you might have different staff in different departments doing the exact same thing!<\/span><\/li>\n<li><b>Less negotiating power. <\/b><span style=\"font-weight: 400;\">When buying separate tools, you can\u2019t negotiate on price or feature bundling to save more. And if you are signing up for a basic event app, remember that you get what you pay for. Nothing is free without a reason!<\/span><\/li>\n<li><b style=\"letter-spacing: 0.3px;\">Learning how to use all of these different event software tools is incredibly distracting and time-consuming<\/b><span style=\"font-weight: 400;\">. Many \u201cbest of breed\u201d solutions aren\u2019t designed to be easily used by event planners. For example, some marketing automation tools are quite complex and the setup process requires having a background in marketing operations. With that said, even basic tools take time to learn, set up, and configure.<\/span><\/li>\n<li><b style=\"letter-spacing: 0.3px;\"> Difficult event management integrations. <\/b><span style=\"font-weight: 400;\">Once you have chosen all of your event software vendors for your event tools, if you want to make your workflow easier, you have to set up automated integrations to sync the data between each tool. This can be messy work that often requires help from separate vendors and technical people who work in other departments. Some vendors also charge a lot for integrations as a way to encourage you to use their entire suite of products.<\/span><\/li>\n<li><b style=\"letter-spacing: 0.3px;\"> No unified event data center. <\/b><span style=\"font-weight: 400;\">Even after investing time in event management integrations, your event data will still be housed across multiple platforms \u2014 which makes gathering event insights and reporting a lot more tricky and time-consuming. You have to stitch together all the event data yourself to get a full view of the attendee journey. Since the event data isn\u2019t aggregated into one easily accessible location, it is extremely difficult to gather insights and compare them year over year or event to event. To top it off, your data analysis becomes an even more cumbersome experience if you end up switching vendors the next year!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, this isn\u2019t to say point solutions don\u2019t have their place in an event planner\u2019s workflow. Depending on your events and organizational needs, they likely do! But the experience of working with so many different products, and trying to connect them all to each other, is <\/span><b>not<\/b><span style=\"font-weight: 400;\"> ideal for planners when time and resources are constantly at risk of being cut. Very few point solutions are designed to integrate well with other technologies for event planners looking to build an event management ecosystem.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17851\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1.jpg\" alt=\"event management platform solutions\" width=\"1600\" height=\"808\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1.jpg 1600w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1-300x152.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1-1024x517.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1-768x388.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2018\/09\/plugs1-1-1536x776.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Myth of the Integrated \u201cAll-In-One\u201d Event Management Solution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may be thinking, \u201cOk, if point solutions are so resource-intensive, then \u201call-in-one\u201d software is the ultimate answer here, right?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are very few comprehensive and scalable all-in-one solutions currently on the market. And most of the others have been built based on technology and assumptions that are no longer valid.<\/span><\/p>\n<ol>\n<li><b>The high cost of entry.<\/b><span style=\"font-weight: 400;\"> The price of behemoth solutions that \u201cdo it all\u201d can be quite high and inaccessible to an event planner\u2019s budget. This makes it hard for smaller events or companies with non-consolidated budget across departments to justify the expense. Large price tags also mean larger buying teams, which increases the risk of not being able to purchase at all or within the necessary time frame. Another factor to keep in mind is that these types of solutions usually don\u2019t allow for an a la carte feature selection \u2014 which means you\u2019ll have to pay for tools\/functionality you won&#8217;t ever use.<\/span><\/li>\n<li><b style=\"letter-spacing: 0.3px;\">Patchworked backends and complicated systems. <\/b><span style=\"font-weight: 400;\">Many \u201call-in-one\u201d event software solutions on the market today are actually groupings of separate technologies that have been acquired by a larger company and strung together with quick APIs\/integration. This means you still end up needing training on every tool because of they each function separately. Plus, they\u2019re generally old and complicated systems. There\u2019s also inconsistency in product quality. Some products in the \u201call-in-one\u201d solution will be complex, while other products will be basic and lack customization because each tool was built for different audiences.<\/span><\/li>\n<li><b style=\"letter-spacing: 0.3px;\">Your data is taken hostage. <\/b><span style=\"font-weight: 400;\">Some solutions will have APIs that let you integrate with data and tools your business already uses. However, it\u2019s common that even within their own conglomerated product, integrations can be choppy and limited. They also tend to penalize you for using an external vendor for any of your tools. Essentially, they charge you for access to your own data that lives in their system!<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Open Event Management Platforms are the Future<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The event management platform of the future is one that offers reliable and affordable options to planners of all event types and sizes. The ideal platform should be able to offer: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Management of all event tools in one seamless backend. <\/b><span style=\"font-weight: 400;\">This includes registration, email invites, check-in, session tracking, lead retrieval, live streaming, event apps, networking, push notifications, gamification, live display, polls, surveys, and analytics. Even if planners want to use products outside of their platform vendors\u2019 suite, the option should be\u00a0made available. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Integration with other systems their organization already uses<\/b><span style=\"font-weight: 400;\">, or plans on using, to simplify how they transfer data between systems \u2014 without getting charged high fees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Data unification in reporting and analytics <\/b><span style=\"font-weight: 400;\">so that planners can quickly gather insights about how attendees are interacting with each other, speakers, and sponsors before, during, and after their events.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable event software <span style=\"font-weight: 400;\">with a la carte feature selection, flexible design, and branding options, all of which should scale based on the size of the event.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><strong>Security, reliability, and scalability.<\/strong> <span style=\"font-weight: 400;\">When a lot is at stake, it&#8217;s critical that the underlying platform is built on a reliable and scalable technology.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Collaboration across teams.<\/strong> <span style=\"font-weight: 400;\">Running events is a team sport. There are multiple people (often across different departments) that use different parts of the platform at different stages of the event. It\u2019s critical that the event management platform allows for administration and collaboration across team members.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Flexibility for enterprises<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Enterprise events don\u2019t necessarily mean complex and large. Sometimes they are small but numerous. This means enterprise event management platforms need to be able to scale and adapt to a variety of event types and sizes, from small internal staff meetings to large-scale external user conferences. It\u2019s the ability to aggregate results and information across events and over time that makes a platform enterprise-ready.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">How to Know if you Need an Event Management Platform <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you know if you\u2019re ready to move to a new event management platform:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re using over 5 pieces of separate event technology to engage attendees before, during and after the event.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re relying on more than one other team or department in your organization to help manage your event technology. E.g. IT, Marketing, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can\u2019t negotiate costs for most of the technology platforms you\u2019re using for your events because you\u2019re sharing licenses with other teams in your organization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your event software tools are not integrated.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to present multiple analytics from different tools or create your own event reporting from separate data sources to show ROI and measure success against your event goals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You and\/or your technical team struggle to learn and configure all of the event tools you\u2019re using to engage attendees.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I remember the state of the meeting and events industry when we first started EventMobi, an event management platform, about 10 years ago. Event apps were the new technology on&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"1","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66,76,210],"tags":[730,731],"filter":[518],"class_list":["post-17894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning","category-event-technology","category-eventmobi-updates","tag-event-management-platform","tag-event-management-software","filter-unlisted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EventMobi&#039;s Event Management Platform to End Software Fragmentation<\/title>\n<meta name=\"description\" content=\"In this article I 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