{"id":2982,"date":"2022-10-06T09:00:40","date_gmt":"2022-10-06T13:00:40","guid":{"rendered":"http:\/\/www.eventmobi.com\/en\/blog\/?p=4044"},"modified":"2025-08-12T13:37:01","modified_gmt":"2025-08-12T17:37:01","slug":"organizing-pop-event-4-keys-success","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/organizing-pop-event-4-keys-success\/","title":{"rendered":"Organizing a Pop-up Event: 4 Keys to Success"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Event Technology for Pop-up Events\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/D9tOnoAr_Ks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Pop-up events have been around for some time, especially in the retail sector. More recently, pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America.<\/p>\n\n\n\n<p>More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. When they are well executed, pop-up events can create excitement and have a high impact in a short time period.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><b>What are pop-up events?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up events are temporary, unexpected events in unique spaces. They pop up and, after a few hours or days, they pop down. By definition, most events are temporary. It is the element of surprise in unexpected locations that distinguish pop-up events.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up events can be:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Face-to-face<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Virtual&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hybrid&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In this post, we&#8217;ll explore the keys to a successful pop-up event:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The Right Venue<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Smooth Logistics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Event Technology<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strong Marketing to Create Buzz<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, the right venue, decor, event technology, and the element of surprise can create excitement for any&nbsp;product category. Here&#8217;s an <a href=\"https:\/\/www.youtube.com\/watch?v=GXIc3KConQA\">example from an airline<\/a><\/span><a href=\"https:\/\/www.youtube.com\/watch?v=GXIc3KConQA\"><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-768x1024.jpeg\" alt=\"Inside of Bar Decorated for Christmas\" class=\"wp-image-60309 size-full\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-768x1024.jpeg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-225x300.jpeg 225w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-1152x1536.jpeg 1152w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-216x288.jpeg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370-700x933.jpeg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/10\/IMG_8370.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">The Right Venue<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. To surprise employees, companies can set them up on-site overnight in the parking lot, corporate green spaces, or even the lobby.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. Temporary event venues do create special challenges; decor, electrical outlets, sound, lighting, AV, WiFi, and bandwidth must all be brought in. With a little imagination, it doesn\u2019t take much to create a temporary event structure. <\/span><\/p>\n<\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">At one time, hotels were concerned that pop-up events might compete with their offerings. Yet more and more properties are coming to the realization that pop-up events do not necessarily need to take place in a pop-up venue. They can take place on hotel property or in a function room. The advantage is that all infrastructure is already in place<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smooth Logistics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Even though pop-up events may seem impromptu, they require a lot of planning and attention to detail for successful execution. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">UK- based<\/span> <span style=\"font-weight: 400;\">Sventa, known for exciting pop-up Christmas event venues and on-the-beach summer pop-ups, created&nbsp;The Cool Conference for a client. &nbsp;This example shows the importance of going through and identifying the technology required to ensure smooth event operations.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Recommended Resource:<\/strong> \ud83d\udcfa <a href=\"https:\/\/go.eventmobi.com\/en-watch-product-tour\" target=\"_blank\" rel=\"noreferrer noopener\">Watch 8 short videos<\/a> to learn how the EventMobi event platform can help you deliver in-person events that engage attendees and offer sponsors more value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/go.eventmobi.com\/en-watch-product-tour\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Now<\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Event Technology<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Technology like iPad kiosks, video walls, touch screens, and digital signage can deliver great impact at pop-up events. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Technology for Creating the Right Ambiance: &nbsp;<\/b><span style=\"font-weight: 400;\">The right ambiance is part of what attracts people to pop-up events, brand activations, and 3D projection mapping can go a long way to creating the right ambiance. Fortunately, technology has made 3D projection mapping more affordable and accessible.<\/span><\/li>\n\n\n\n<li><b>Engaging Participants Through AV: <\/b><span style=\"font-weight: 400;\">Whenever possible, AV should be compact and move beyond mundane projectors and screens. 360\u00b0 degree screens, wireless presentation systems like Montage, and interactive screens are effective approaches for capturing the attention of participants. Here are a couple of examples.<\/span><\/li>\n\n\n\n<li><b>Wifi Connectivity and Bandwidth: <\/b><span style=\"font-weight: 400;\">Enough bandwidth to support all exhibitors, AV, and presentation technology is a must for pop-up events. Participants also expect free WiFi hotspots.<\/span><\/li>\n\n\n\n<li><b>Temperature and Guest Comfort: <\/b><span style=\"font-weight: 400;\">During the winter and on cooler days in the fall and spring, keeping guests warm can be a challenge. Portable glass-enclosed fireplaces with realistic flames are on the horizon. They are currently available in Europe and the UK such as the&nbsp;Sunwood Marino.<\/span><\/li>\n\n\n\n<li><b>Food and Beverage Service:<\/b><span style=\"font-weight: 400;\"> &nbsp;For pop-up events, keeping the environment clean and hygienic, and ensuring that food and beverages are served at the optimal temperature is essential for the safety of all guests. Dometic as well as Evaptainers have developed new, low-tech approaches to keep food cool at remote locations.&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><b>Cashless Payment Systems:<\/b><span style=\"font-weight: 400;\"> &nbsp;Cashless payment technology handles payments quickly and ensures accuracy. There is a wide range of mobile apps available such as Fastbar which&nbsp;replaced expensive and problematic POS systems with plastic wristbands.<\/span><\/li>\n\n\n\n<li><b>Videography:<\/b><span style=\"font-weight: 400;\"> Recording pop-up events and posting them on social media is one way to extend the longevity of the events. <\/span><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Recommended Resource:&nbsp;<\/strong>Need new strategies to amp up the fun at your events \ud83c\udfb2? Download the free <a href=\"https:\/\/go.eventmobi.com\/ultimate-guide-to-event-gamification\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Guide to Event Gamification<\/a><strong> <\/strong>to learn how!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/go.eventmobi.com\/ultimate-guide-to-event-gamification\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Download Now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Strong Marketing<\/h3>\n\n\n\n<p><b><span style=\"font-weight: 400;\">The&nbsp;key to pop-up event success is to build enough excitement to attract as many participants as possible within a brief time frame. Social media is going to be your best friend here.<b><span style=\"font-weight: 400;\">&nbsp;One way to drive curiosity and excitement in your audience is to&nbsp;<\/span><\/b>post fun teaser photos and mysterious captions on <\/span><\/b>social media. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if you want to surprise the intended participants, \u201csave the date\u201d notices on all social channels with a countdown to your event date can build some anticipation around your big announcement.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">For one of my clients, we used pop-up events for their Apprentice-inspired team-building project. Save-the-date notices were sent out through the radio, social media, and newspapers. One team leveraged the radio and had many people pop in after work indicating they had been listening to the broadcasts all day.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s Next?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how <a href=\"https:\/\/www.eventmobi.com\/live-display\/\" target=\"_blank\" rel=\"noopener\">Live Display<\/a> goes beyond social walls to help you capture sponsor ROI and keep attendees informed on-the-go<\/li>\n\n\n\n<li>Thinking about redesigning your sponsorship model to include event technology? <a href=\"https:\/\/www.eventmobi.com\/blog\/design-event-sponsorship-package\/\" target=\"_blank\" rel=\"noopener\">How to Design an Event Sponsorship Package<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Interested in learning more about how Eventmobi\u2019s all-in-one event platform makes it easy to deliver engaging events in any format \ud83d\ude4c?<strong><strong> <\/strong><\/strong><a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your personalized demo<\/a> today!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.eventmobi.com\/demo\/\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up events have been around for some time. Find out how to organize your next pop up event in this article.<\/p>\n","protected":false},"author":22,"featured_media":61858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66],"tags":[],"filter":[],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pop-up Events - 4 Keys to Driving Success | EventMobi<\/title>\n<meta name=\"description\" content=\"Pop-up events have been around for some time. Find out how to organize your next pop up event in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventmobi.com\/blog\/organizing-pop-event-4-keys-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organizing a Pop-up Event: 4 Keys to Success\" \/>\n<meta property=\"og:description\" content=\"Pop-up events have been around for some time. 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