{"id":3253,"date":"2022-09-22T11:00:46","date_gmt":"2022-09-22T15:00:46","guid":{"rendered":"http:\/\/www.eventmobi.com\/en\/blog\/?p=4332"},"modified":"2025-08-12T14:21:56","modified_gmt":"2025-08-12T18:21:56","slug":"using-corporate-events-drive-corporate-social-responsibility-csr-initiatives","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/using-corporate-events-drive-corporate-social-responsibility-csr-initiatives\/","title":{"rendered":"The Benefits of Running a CSR Event"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Corporate Social Responsibility (CSR) has become increasingly important to businesses large and small, across many different industries.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers expect companies to give back to the communities they serve, by donating time and money to social, environmental, and economic causes\u2014and savvy businesses have heard this message loud and clear.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways for companies to launch a CSR campaign is by hosting a charitable event. But this must be done thoughtfully, with plenty of preparation and organization.&nbsp;<\/span><span style=\"font-weight: 400;\">EventMobi has helped many businesses hold successful CSR events, and we\u2019ve put together some of the best tips for companies looking to take a big step toward social change.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>CSR Meaning&nbsp;<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CSR stands for Corporate Social Responsibility. It refers to the obligation corporations have to provide non-profit-oriented support to their local and global communities. CSR programs are typically focused on social, environmental, or economic issues.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. Other companies will partner with non-profit organizations, running fundraisers on their behalf or offering pro-bono services. <\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"\/wp-content\/uploads\/2016\/11\/Dreamforce_Pledge_it.png\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/11\/Dreamforce_Pledge_it.png\" alt=\" Visitors register for a CSR event dedicated to battling the HIV\/AIDS epidemic.\" class=\"wp-image-4335\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why Blend Corporate Social Responsibility And Events?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The primary motivation behind any CSR event or program should be a genuine desire to serve the larger community\u2014in short, companies should hold CSR campaigns because it\u2019s simply the right thing to do.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a few added bonuses that come with a successful corporate social responsibility initiative as well:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Improved brand image and recognition<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The buzz you generate around such an event can have a big, positive impact on how the public sees your business overall. This reputation boost can last long after your CSR event has come to a close.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Increased employee engagement and satisfaction<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s not just the wider public that will benefit from a CSR campaign\u2014your own employees will likely gain something from it as well. Give them the chance to participate in the event, and allow them to provide input on which charitable organizations you\u2019ll partner with. They will appreciate the opportunity to do something meaningful and impactful, and bond with their colleagues during the experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One thing to bear in mind\u2014while it\u2019s a good idea to involve your employees in your CSR campaign, make sure that it doesn\u2019t end up being extra work for them. Give them time during their normal working hours to dedicate to the campaign, without expecting them to put in extra hours.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Recommended Resource:<\/strong> \ud83d\udcfa Do you want to learn how to make the most of your resources and create a seamless experience for your attendees?&nbsp;<a href=\"https:\/\/go.eventmobi.com\/en-watch-product-tour?__hstc=47555745.fc00cc2c37609bd65403231f427a1249.1669055745270.1680107289750.1680123447739.204&amp;__hssc=47555745.4.1680123447739&amp;__hsfp=69714730\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Watch 8 short videos<\/strong><\/a>&nbsp;to learn how you can easily design and deliver in-person events that engage attendees and offer sponsors more value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/go.eventmobi.com\/en-watch-product-tour\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Now<\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><b>New networking and customer relationship opportunities<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Though the focus of your CSR event shouldn\u2019t be on sales, you\u2019ll still likely find that hosting a socially responsible gathering brings new opportunities and strengthens relationships with existing customers or clients.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is why it\u2019s so important to include your existing audience in your CSR programs. Give them the opportunity to attend your event or donate on behalf of the cause (and perhaps agree to match their donations if you\u2019re able).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>CSR Event Examples from EventMobi<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Cisco teams up with Stop Hunger Now<\/b><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/11\/Cisco_Stop-Hunger-Now.jpg\" alt=\"Team members from CISCO at their CSR event dedicated to combatting food inequity.\" class=\"wp-image-3257\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/11\/Cisco_Stop-Hunger-Now.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/11\/Cisco_Stop-Hunger-Now-300x186.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2016\/11\/Cisco_Stop-Hunger-Now-768x476.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<p>As part of its CSR program, Cisco helped the charity Stop Hunger Now package more than 100,000 meals for the hungry during its Cisco Live Event in 2015. The following year, the company held the activation again, determined to break its previous record. In addition to assembling meals, the company gave attendees the opportunity to build hygiene kits for the impoverished through the nonprofit <a href=\"https:\/\/cleantheworld.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clean The World<\/a>. The kits were distributed to those in need in the Las Vegas area where the CSR event was held.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Oracle OpenWorld holds a sustainable-first CSR event<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Oracle OpenWorld is on a mission \u201cto host the most sustainable conference in the world.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Sustainable Event Report, which the firm issued based on its 2015 conference, outlined several goals for the event: promote zero waste to landfill from the conference by 2018, reduce 2012 onsite emissions by 50% by 2018, give back to local charities, and inspire attendees to adopt their own CSR postures. OpenWorld follows a process outlined by <a href=\"https:\/\/www.iso.org\/standard\/54552.html\" target=\"_blank\" rel=\"noopener\">ISO 20121: 2012<\/a> Event Sustainability Management Systems.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>SalesForce holds an event to fight the HIV\/AIDS epidemic<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Dreamforce, the mega-annual conference of Salesforce.com, raised $3 million for (RED) to help end AIDS forever and another $10 million for <a href=\"https:\/\/www.ucsfbenioffchildrens.org\/\" target=\"_blank\" rel=\"noopener\">UCSF Benioff Children\u2019s Hospital<\/a>. Attendees packed 2,000 early STEM education kits, assembled 2,000 Food=Medicine bags for <a href=\"https:\/\/www.openhand.org\/\" target=\"_blank\" rel=\"noopener\">Project Open Hand<\/a>, and helped young female entrepreneurs launch a lemonade stand on Salesforce. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organizers also asked participants to join the #PledgeitForward giving movement; invited local students to code, make, and tour the campus; and aided by employees calling themselves the Green Angels, showed attendees how to sort food waste and conserve water.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"\/wp-content\/uploads\/2016\/11\/Dreamforce_pledge_it_1.png\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/11\/Dreamforce_pledge_it_1.png\" alt=\"Dreamforce volunteers assembling early STEM education kits.\" class=\"wp-image-4334\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Corporate Social Responsibility At Events Will Grow<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Government and private citizens can only do so much. Corporations, bolstered by the many economic and feel-good benefits, have the incentive and the motivation to implement CSR programs and extend them through their conferences and events. The event industry has long supported green meetings and CSR opportunities and with the incoming millennial population, it will likely do even more to push the CSR envelope. At the end of the day, corporate event marketers realize that doing good is good business, but it also just feels good.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp; What&#8217;s Next?&nbsp;<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Interested in learning more about how EventMobi\u2019s all-in-one event platform makes to build and manage your events \ud83d\ude4c?<strong><strong>&nbsp;<\/strong><\/strong><a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book your personalized demo<\/strong><\/a>&nbsp;today!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.eventmobi.com\/demo\/\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Find out why so many businesses are using events to drive their corporate social responsibility effort, with examples from companies leading the way.<\/p>\n","protected":false},"author":2,"featured_media":57824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66],"tags":[],"filter":[],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Events &amp; Social Responsibility Ideas | EventMobi<\/title>\n<meta name=\"description\" content=\"Here\u2019s a rundown of the benefits of using your events for corporate social responsibility and examples of companies who have done it. Click to read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventmobi.com\/blog\/using-corporate-events-drive-corporate-social-responsibility-csr-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Running a CSR Event\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a rundown of the benefits of using your events for corporate social responsibility and examples of companies who have done it. 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