{"id":40501,"date":"2021-09-22T14:50:18","date_gmt":"2021-09-22T18:50:18","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=40501"},"modified":"2023-05-30T13:28:12","modified_gmt":"2023-05-30T17:28:12","slug":"event-live-streaming-101-the-ultimate-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/event-live-streaming-101-the-ultimate-guide-for-beginners\/","title":{"rendered":"Event Live Streaming 101: The Ultimate Guide for Beginners"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-1024x538.jpg\" alt=\"An event organizer learns the ropes from 'Live streaming 101: The Ultimate Guide for Beginners,' and begins live streaming multiple speakers from a desktop computer. \" class=\"wp-image-40502\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-stream-set-up.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2021 ushered in <strong>a new era of live streaming technology<\/strong>, and event organizers now have more tools than ever before to live stream their events. On the flip side, planners have never faced a steeper learning curve.&nbsp;A quick Google search might pull up some \u201cHow to live stream&#8221; guides, but they\u2019re often very technical \u2014 or overly vague with generic marketing language. And if you don\u2019t know how each new feature fits into the bigger picture, it\u2019s easy to get confused.<\/p>\n\n\n\n<p>All the latest buzz around <a href=\"https:\/\/www.eventmobi.com\/livestream-studio-for-events-conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">self-service live stream production<\/a> is a prime example. How is it really different from  ancient, pre-pandemic technologies? And does it mean that event organizers have to become production specialists overnight?<\/p>\n\n\n\n<p><strong>The good news is that event technology is actually becoming easier to use as it evolves and expands.<\/strong> Moreover, you probably know more than you think you do. In all likelihood, you\u2019ve used similar products in the past, and all you need is a <strong>quick guide that builds on your existing knowledge.<\/strong><\/p>\n\n\n\n<p>In this live streaming guide, we\u2019ll cover the technologies that you\u2019re now used to, and then explain how new technologies are making the whole process both simpler and more customizable. <\/p>\n\n\n\n<p>Topics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#top-5-live-streaming-questions-explained\">Top 5 Live Streaming Questions Explained<\/a><\/li><li><a href=\"#6-live-streaming-options\">6 Live Streaming Platforms for Virtual Events &amp; Online Conferences<\/a><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p>Are you planning a virtual event? Download the free&nbsp;<a href=\"https:\/\/go.eventmobi.com\/eventmobi-studio-show-flow\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual Show Flow Template<\/a>&nbsp;so you can build your run of show like a pro!<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-5-live-streaming-questions-explained\"><strong>Top 5 Live Streaming Questions Explained<\/strong><\/h2>\n\n\n\n<p>Think of these FAQs as a kind of crash course on live streaming for events. They cover the key information every event organizer should know before planning a virtual or hybrid event with live speakers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>How Are Video Conferencing &amp; Live Streaming Different?<\/strong><\/h3>\n\n\n\n<p>Most live streaming guides skim over the difference between live streaming and video conferencing. And people sometimes talk about video conferencing and live streaming as if they\u2019re one and the same, but <strong>they actually rely on different technologies.<\/strong> They are both live video sharing options, so the confusion is understandable.<\/p>\n\n\n\n<p>Most of us are already pretty familiar with the video conferencing side of things. In fact, <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom<\/a> meetings have become so commonplace that \u201cZoom fatigue\u201d and \u201cZoom gloom\u201d are now part of our everyday vocabulary. And <a href=\"https:\/\/www.microsoft.com\/en-ca\/microsoft-teams\/group-chat-software\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Teams<\/a> is almost as widely used.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-1024x538.jpg\" alt=\"Live Streaming Guide Tip: A woman joins a video conference meeting, which is not to be confused with a live stream.\" class=\"wp-image-40508\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Video-conferencing-on-Zoom_live-streaming-guide.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Further, we often use some form of video conferencing technology to feature multiple speakers at live events. Zoom even launched <a href=\"https:\/\/on.zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">OnZoom<\/a> last year to expand into the event marketplace, but it still doesn\u2019t include live streaming.&nbsp;<\/p>\n\n\n\n<p>Why is live streaming such an important service for virtual events? At its core, <strong>live streaming allows you to scale up your audience <\/strong>with much lower internet bandwidth requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Video Conferences Don\u2019t Work Well for Large Audiences<\/h3>\n\n\n\n<p>Why do video conferencing platforms put so much pressure on internet connections? Essentially, it\u2019s because they have to <strong>juggle multiple video and audio feeds at a time<\/strong>. Each participant is sending in a video and audio feed while receiving signals from everyone else on the call. And the conferencing platform has to coordinate all of these two-way connections in real time.<\/p>\n\n\n\n<p>Ultimately, this multi-layered interconnectivity amounts to a heavy processing burden for the video conferencing platform \u2014 and even more importantly, a heavy internet burden for all the participants. Once you start to have more than 10 to 15 people on the call, <strong>you run the risk of losing participants<\/strong> because their internet connections can\u2019t handle the pressure.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/01-RMTP-vs-Live-Streaming.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How Live Streaming Lets You Scale Up Your Event<\/h3>\n\n\n\n<p>How does live streaming help to lower the internet demands for attendees at your event? <strong>Effectively, live streaming technology \u2018flattens\u2019 your video conference into a single video and audio video feed.&nbsp;<\/strong><\/p>\n\n\n\n<p>Instead of juggling multiple video and audio signals, your live stream player sends out just one stream to everyone in your audience.<\/p>\n\n\n\n<p>Think of it as the difference between a physical 3D collage and a photo of that collage. In other words, the video conference is like the 3D collage made up of little pieces, and the live stream is like the photo \u2014 everything is flattened and simplified. That makes it easier to send across the internet, just like a photo of a collage is easier to send by mail!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. What\u2019s the Easiest Way to Live Stream Virtual Event Speakers?<\/strong><\/h3>\n\n\n\n<p>How does this live streaming magic work, and what\u2019s the easiest way to get it going?<\/p>\n\n\n\n<p>Many people are already familiar with everyday live streaming technologies that allow you to share a single video and audio feed \u2014 <a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Live<\/a> being one of the most commonly used. Users just hit \u201cGo Live Now,\u201d and they can broadcast a single webcam or mobile video out to their friends and followers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/intl\/ALL_ca\/howyoutubeworks\/product-features\/live\/#youtube-live\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> has a similar plug-and-play option for simple webcam feeds. Unfortunately, YouTube\u2019s live streaming setup gets a bit more complicated if you want to feature multiple remote camera feeds at a time. To make that happen, you\u2019ll need to connect YouTube (your streaming platform) to a video conferencing platform. <strong>Most free options involve this extra hassle (not to mention distracting ads).<\/strong><\/p>\n\n\n\n<p>If you aren\u2019t bothered by those extra steps and want to learn more, we\u2019ll cover the basic process further down. For now, let\u2019s focus on the easy options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Live Streaming Guide Top Tip: Use Self-Service Production<\/h3>\n\n\n\n<p>Are there any platforms that combine a one-step setup with the option to add multiple on-screen speakers? Self-service live stream production platforms like <a href=\"https:\/\/www.eventmobi.com\/livestream-studio-for-events-conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">EventMobi Studio<\/a> are the answer.<\/p>\n\n\n\n<p>EventMobi Studio lets you <strong>coordinate multiple speakers<\/strong> while also allowing you to <strong>start live streaming with a simple click<\/strong> of \u201cGo Live.\u201d What\u2019s more, EventMobi Studio includes all sorts of animated graphics that you can add to your live stream with a few clicks! It\u2019s as user friendly as <a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-new-video-editor-to-help-brands-create-more-native-looking\/597840\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tik Tok\u2019s<\/a> video editing tools, but all of your changes happen in real time with smooth built-in transitions.<\/p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe class=\"wistia_embed\" title=\"EventMobi's Livestream Studio Video - Powered by Restream\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/9fzcibs6cc?videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n\n\n\n<p>All of this functionality means that you can move speakers on and off screen seamlessly. Further, the Studio lets you add multiple visual elements (logos, overlays, live captions, featured chat comments, etc.). All the design features are available whether you\u2019re actively broadcasting live or just practicing with your speakers. It has never been easier to produce high quality video content for your events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. What Is RTMP, and How Do I Set It Up?<\/strong><\/h3>\n\n\n\n<p>If you don\u2019t use a self-service live stream production platform like EventMobi Studio, you\u2019ll have to set up your RTMP connection yourself \u2014 or pay someone else to do it for you. (EventMobi, for example, offers a few different services that involve <a href=\"https:\/\/www.eventmobi.com\/virtual-conference-livestream-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up RTMP connections for you.<\/a>)<\/p>\n\n\n\n<p>Many of you may be thinking about going it alone, but want to have a better understanding of RTMP before you move forward. For that reason, this live streaming guide will provide a brief explanation of how the technology works.<\/p>\n\n\n\n<p><strong>RTMP is the most common method used for live streaming<\/strong>, and it stands for &#8220;Real-Time Messaging Protocol.&#8221; The name might be a bit intimidating, but let\u2019s take a closer look at how it works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How It All Works<\/h3>\n\n\n\n<p>For starters, it helps to know that your RTMP server does most of the work. It acts like the \u2018middle man\u2019 between your video conferencing platform and your live stream player.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1024x538.png\" alt=\"Event Live Streaming Guide Tip: Your RTMP serve is effectively the middle man between your video conferencing platform and your live stream player.\" class=\"wp-image-40518\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1024x538.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-300x158.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-768x403.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1536x806.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-2048x1075.png 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-216x113.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/03-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-700x368.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When your RTMP server initiates this connection, it does what\u2019s called a \u2018handshake\u2019 \u2014 this is the actual technical term for it! At this point, the server tries to figure out the bandwidth limits on both ends. At the same time, it begins a plan for sharing the best video quality possible given your internet limitations.<\/p>\n\n\n\n<p>After this first handshake, <strong>it starts flattening (or \u2018encoding\u2019) your video conference<\/strong>. It then passes this encoded video and audio stream on to your live stream player. Translated into plain English, the RTMP messages sent to your media player are essentially:<\/p>\n\n\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul id=\"block-7e4270c1-2c41-4d96-928f-5c363120380e\" class=\"block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-list rich-text focus-visible\" tabindex=\"0\" role=\"group\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Block: List\" data-block=\"7e4270c1-2c41-4d96-928f-5c363120380e\" data-type=\"core\/list\" data-title=\"List\" data-focus-visible-added=\"\">\n<li>This is what the video looks like now.<\/li>\n<li>This is what the audio sounds like.<\/li>\n<li>Can your bandwidth keep up, or does the video and audio need to be compressed?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<p><strong>These messages are like \u2018snapshots\u2019 of your video conference<\/strong> \u2014&nbsp;and the RTMP server sends them to your media player multiple times per second. <strong>That\u2019s where the &#8216;real-time messaging&#8217; comes in<\/strong>, and the &#8216;protocol&#8217; is just the set of rules that structure the whole process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"get-your-rtmp-server-going\">What You Have to Do to Get Your RTMP Server Going<\/h3>\n\n\n\n<p>So what do you have to do to make that first \u2018handshake\u2019 happen and get this messaging started? You&#8217;ll need <strong>3 pieces of information<\/strong> to get this connection going.&nbsp;<\/p>\n\n\n\n<p>It helps to have a real-world example, so we\u2019ll show you how you would set up an RTMP connection between a Zoom meeting and EventMobi\u2019s live stream video player.<\/p>\n\n\n\n<p>The most important thing to know is that<strong> your live streaming software will generate 3 &#8216;codes&#8217; that you\u2019ll need to copy and paste into your video conferencing software<\/strong>.<\/p>\n\n\n\n<p>On the EventMobi platform, they\u2019re called:<\/p>\n\n\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>RTMP Server URL<\/b><span style=\"font-weight: 400;\">: This is the online address for your RTMP Server.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Purpose: Both your live stream player and your video conferencing platform will know how to \u2018reach\u2019 your RTMP server with this address.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stream Key<\/b><span style=\"font-weight: 400;\">: This is the unique identifier for your live stream.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Purpose: It\u2019s a kind of \u2018name\u2019 that allows your software to tell your livestream apart from every other livestream out there.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video URL:<\/b><span style=\"font-weight: 400;\"> This is effectively the end destination for your live stream.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Purpose: It\u2019s the online address where users can then access your video stream.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1024x538.png\" alt=\"\" class=\"wp-image-40522\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1024x538.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-300x158.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-768x403.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-1536x806.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-2048x1075.png 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-216x113.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/04-Video-Conferencing-Platform-RMTP-Server-Live-Stream-Player-700x368.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Let\u2019s use <a href=\"https:\/\/support.zoom.us\/hc\/en-us\/articles\/115001777826-Live-streaming-meetings-or-webinars-using-a-custom-service\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom\u2019s platform<\/a> to illustrate the next step. To begin, you\u2019ll just need to paste the RTMP Server URL in the field marked \u201cStream URL.\u201d The Stream Key of course goes in the \u201cStream Key\u201d field, and the Video URL goes in the \u201cLive Streaming page URL\u201d field.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-1024x538.jpg\" alt=\"\" class=\"wp-image-40526\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-1536x806.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-2048x1075.jpg 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Conneting-Zoom-to-custom-RTMP-link-on-EventMobi-virtual-event-platform-700x368.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The process will be very similar regardless of what video conferencing or live streaming platform you use.<\/p>\n\n\n\n<p>And remember: If you feel out of your depth with this set up process, there\u2019s always the option to go with the kind of built-in live streaming you get from <a href=\"https:\/\/www.eventmobi.com\/livestream-studio-for-events-conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">self-service production solutions<\/a> like EventMobi Studio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Do I Really Need to Use Live Streaming for Large-Scale Virtual Events?<\/strong><\/h3>\n\n\n\n<p>If you\u2019re clever about it, can a meeting platform cover all your virtual event needs without using RTMP (or some other live stream encoder)? The short answer is unfortunately no, unless you\u2019re planning a very small online event.<\/p>\n\n\n\n<p>Some event organizers might be intimidated by the whole idea of live streaming, and instead try falling back on familiar meeting platforms. What if, for example, you have most of your attendees join the meeting with their mics and their cameras off?<\/p>\n\n\n\n<p>This approach is tricky at best. Let\u2019s use an example to illustrate why this tactic might go wrong.<\/p>\n\n\n\n<p>Say you want to have a choir perform at your virtual event, and you decide to set up a large Zoom meeting. You\u2019ll have 30 performers join with their cameras and microphones on, and your 200 attendees will participate with theirs off. What\u2019s the problem?<\/p>\n\n\n\n<p>Those 200 attendees still have to receive <strong>30 different video and audio feeds<\/strong> from each of the performers, and there\u2019s a good chance that their <strong>internet connections will struggle to keep up<\/strong>. As a result, the performance will likely look choppy at best.<\/p>\n\n\n\n<p>Fortunately, live streaming the performance will solve most internet connection problems for your audience. But as we\u2019ll explain in the next section of this live streaming guide, video conferencing may not even be a good solution for the choir performers themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-1024x538.jpg\" alt=\"Event Live Streaming Guide Tip: Virtual choirs, like the one shown here, are not actually live streamed -- they are stitched together from recordings of individual performances.\" class=\"wp-image-40531\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-Stream-Choir-Performers.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. How Can I Avoid Live Streaming Fails?<\/strong><\/h3>\n\n\n\n<p>We can&#8217;t call this a &#8220;live streaming guide&#8221; without covering live streaming fails. \u201cLive streaming fail\u201d may be a popular internet search term, but most of us don\u2019t want that kind of publicity. To avoid going viral for the wrong reasons, it\u2019s first helpful to know that <strong>most so-called live streaming fails are actually video conferencing fails that get carried over to the live stream.<\/strong><\/p>\n\n\n\n<p>To illustrate this point, let\u2019s return to the choir example. Even if you live stream the performance out to your 200 viewers, the 30 choir members will still need a way to share their video and audio captures. Can you use live video conferencing for this part?<\/p>\n\n\n\n<p>To answer this question, there are two important things to keep in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Timing Can Be a Problem for Live Videos<\/h3>\n\n\n\n<p>Firstly, different video call participants will have internet connections with slightly different upload speeds, so <strong>their video and audio won\u2019t be perfectly in sync with everyone else on the call. <\/strong>This isn\u2019t such an issue for normal speaker sessions where a slight difference in timing will usually go unnoticed. For musical performances, on the other hand, it\u2019s a deal breaker.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Live Streaming Guide Trade Secret:<\/strong> Those virtual choirs you see online are made to look like live video conference calls, but they\u2019re actually stitched together with video editing. The trick is to make a patchwork of pre-recorded video files from each individual performance.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">How Too Many Video Participants Can Strain Internet Connections<\/h3>\n\n\n\n<p>The second point to keep in mind is also related to internet bandwidths. As we mentioned before, <strong>the more people you have on a call, the more pressure it puts on the internet connections of each participant.<\/strong> 30 speakers at a time could work if everyone is hooked up to a high-speed internet service, but otherwise it could lead to some of your presenters cutting out.<\/p>\n\n\n\n<p>Above all, no matter how many speakers you plan to showcase at a time, <strong>it\u2019s always a good idea to do rehearsals beforehand.<\/strong> That way you\u2019ll be able to test if everyone\u2019s internet connection is up to the task. For most purposes, we recommend that your speakers and moderations have <strong>internet speeds of at least 20Mbps for upload, 30-50 Mbps for download.<\/strong> For the smoothest experience, hardwired ethernet connections are also more reliable than WiFi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Live Streaming Guide Tip:<\/strong> Make sure your speakers are using the same internet connection for rehearsals as they plan to use on the day of the live event. Alternatively, ask speakers to test their connection speed for free on <a href=\"https:\/\/fast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">fast.com.<\/a><\/p><\/blockquote>\n\n\n\n<p>Last but not least, there\u2019s always the option to pre-record your video call, and then make it available either as a <a href=\"https:\/\/www.eventmobi.com\/blog\/the-best-virtual-conference-session-types-for-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">simulive session<\/a> or as on-demand video content. This is ultimately the safest way to avoid a \u2018live streaming fail\u2019!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-1024x628.jpeg\" alt=\"\" class=\"wp-image-40584\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-1024x628.jpeg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-300x184.jpeg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-768x471.jpeg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-1536x942.jpeg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-2048x1256.jpeg 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-216x133.jpeg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Live-streaming-700x429.jpeg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-live-streaming-options\"><strong>6<\/strong> <strong>Live Streaming Platforms for Virtual Events &amp; Online Conferences<\/strong><\/h2>\n\n\n\n<p>It\u2019s one thing to have a basic understanding of how live streaming technology works, and another thing to choose which platform to use. There are now multiple ways to set up a live stream, and it may seem a little overwhelming at first.<\/p>\n\n\n\n<p>Our live streaming guide is here to give you the lowdown. To help you figure out the right solution for your specific virtual event, we\u2019ve broken down your live stream platform options into 6 main categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-976c24d7-424d-4804-a110-4a42d9314cba\"><li>Event Live Streaming Platforms<\/li><li>Web-Based Live Stream Studios (Restream, StreamYard, Socialive)<\/li><li>Zoom Connected to Live Stream Broadcasting<\/li><li>Vimeo Live Streaming<\/li><li>Social Platforms (YouTube, LinkedIn &amp; Facebook)<\/li><li>Downloadable Live Stream Studios (OBS, vMix, Wirecast)<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Event Live Streaming Platforms<\/strong><\/h3>\n\n\n\n<p>B2B events and association conferences have specific live streaming needs. If you\u2019re looking for <strong>software that combines ease of use with a brandable look<\/strong>, an event platform with a fully integrated live streaming studio is your best option.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.eventmobi.com\/livestream-studio-for-events-conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">EventMobi Studio,<\/a> for example, lets you add all sorts of visual effects just by clicking on the features that you want to see on screen \u2014 including overlays, logos, animated backgrounds, and captions. You can even add royalty-free background music!&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re adding speakers, moving them backstage, or adjusting your visual effects, the Studio makes your job simple with easy-to-read buttons and icons that put you in full control of everything that appears on screen.<\/p>\n\n\n\n<p>The best part is that you don\u2019t need any technical knowledge about video software or encoding standards to make it work.&nbsp;<\/p>\n\n\n\n<p>When you select \u201cEventMobi Studio\u201d from the drop-down menu on your session experience page, <strong>your RTMP connection will automatically be generated for you.<\/strong> There\u2019s no need to worry about your RTMP server URL, stream key, or video URL. The links are built in.<\/p>\n\n\n\n<p>What\u2019s more, you can download the session recording with one click.<\/p>\n\n\n\n<p>As a final benefit, <strong>your speakers and attendees never have to leave the event platform.<\/strong> It all happens inside your event space.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-1024x538.jpg\" alt=\"Event Live Streaming Guide: A live stream of 2 speakers is broadcast right inside an event platform, with the virtual event's live chat feature visible in the right-hand side panel.\" class=\"wp-image-40546\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-1536x806.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-2048x1075.jpg 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/02-EventMobi-Studio-1-700x368.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Web-Based Live Streaming&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you look up web-based live stream studios online, you\u2019re likely to come across three main three of the most popular platforms:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/restream.io\/studio\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restream<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/streamyard.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StreamYard<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.socialive.us\/platform-overview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Socialive<\/span><\/a><\/li><\/ol>\n\n\n\n<p>All three of these platforms allow you to <strong>combine multiple webcam and screen share feeds in a single live stream broadcast.<\/strong> They\u2019ll even let you share video games in real time. (Viewers can&#8217;t participate in the video game, but they can watch the live streamer playing it in real time.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Live Streaming Guide Fun Fact:<\/strong> Many live streaming platforms were initially designed primarily for eSports. Video game streaming now has <a href=\"https:\/\/www.statista.com\/statistics\/490522\/global-esports-market-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">a market value of over $1 billion.<\/a><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-1024x538.jpg\" alt=\"\" class=\"wp-image-40555\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Esports-player-live-streaming.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These live streaming studios will even let you <strong>add a variety of visual effects from right inside your browser.<\/strong> So what\u2019s the difference between these options and an event live streaming platform like EventMobi Studio?<\/p>\n\n\n\n<p>The biggest difference is that you\u2019ll need to link your studio to a public streaming platform like YouTube or Facebook. Alternatively, you could set up a custom RTMP link into your event platform. But either way, <strong>your live stream connection is not automatically built in. <\/strong>Moreover, the studio will have to be <strong>accessed outside your event platform.<\/strong><\/p>\n\n\n\n<p>In fact, EventMobi Studio grew out of a partnership between EventMobi and one of these browser-based studios: <a href=\"https:\/\/restream.io\/studio\" target=\"_blank\" rel=\"noreferrer noopener\">Restream.<\/a> In short, both companies recognized the need for a more convenient solution. Restream has some of the most advanced video customization features of all the web-based live stream studios available. It even makes it easy to add background music! With EventMobi Studio, you can access all this functionality from right inside your event platform. Just as importantly, your RTMP connection is ready to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Zoom Connected to Live Stream Broadcasting<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/support.zoom.us\/hc\/en-us\/articles\/115001777826-Live-streaming-meetings-or-webinars-using-a-custom-service\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zoom<\/strong><\/a> <strong>is not technically a live streaming platform<\/strong>, but it does allow you to connect its video conferencing software to live streaming services.<\/p>\n\n\n\n<p>Of course, Zoom has some of <strong>the most advanced video conferencing capabilities of any platform<\/strong>, and it is quite possibly the most widely-used tool for remote meetings. Many event planners turn to Zoom for their virtual events simply because it\u2019s familiar.<\/p>\n\n\n\n<p>Zoom does not, however, include built-in live streaming. Moreover, <strong>it doesn\u2019t give you the ability to move speakers backstage or add overlays and other visual effects.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-1024x538.png\" alt=\"Event Live Streaming Guide Tip: You can connect your Zoom conference to your event platforms live stream player using an RTMP encoder.\" class=\"wp-image-40559\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-1024x538.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-300x158.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-768x403.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-216x113.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform-700x368.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Zoom-Integration-on-event-platform.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ultimately, Zoom was not designed with event live streaming in mind. With that said, it is compatible with other solutions. You can, for example, use a custom RTMP service to connect your Zoom meeting to a live stream player inside your event platform. (For an explanation, see the <a href=\"#get-your-rtmp-server-going\" target=\"_blank\" rel=\"noreferrer noopener\">What You Have to Do to Get Your RTMP Server Going<\/a> section of this live streaming guide.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Vimeo Live Streaming<\/strong><\/h3>\n\n\n\n<p>Vimeo has long been a platform for sharing on-demand video content, but it now offers various <a href=\"https:\/\/vimeo.com\/features\/livestreaming\" target=\"_blank\" rel=\"noreferrer noopener\">live streaming options<\/a> as well.<\/p>\n\n\n\n<p><strong>A great solution for concerts and other on-stage performances<\/strong>, Vimeo\u2019s live streaming service is designed more for video cameras than for webcams. You can even coordinate multiple external camera feeds, but to take advantage of this functionality, <strong>you\u2019ll first need to download Livestream Studio.<\/strong> This software is a computer program that works similarly to the browser-based solutions that we describe above.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-1024x683.jpg\" alt=\"\" class=\"wp-image-40563\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-1024x683.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-300x200.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-768x512.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-1536x1024.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-2048x1366.jpg 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-216x144.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/Concert-live-stream-vimeo-2-700x467.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To get the most out of Vimeo\u2019s functionality, it also makes sense to <strong>use a professional AV team<\/strong>. It\u2019s also important to know that Livestream Studio is only available to Vimeo Premium or Vimeo Enterprise customers.<\/p>\n\n\n\n<p>As a final point, if you do opt to use Vimeo\u2019s live streaming service, you can easily embed your Vimeo link on the EventMobi platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Social Media Platforms like YouTube, LinkedIn &amp; Facebook<\/strong><\/h3>\n\n\n\n<p>Like Vimeo, YouTube is a platform designed for sharing on-demand videos, but it also includes a strong social element thanks to its comment feature. In a similar crossover fashion, many platforms designed for social networking now include video sharing options, with LinkedIn and Facebook being the most popular.<\/p>\n\n\n\n<p>YouTube may be a bit more advanced in its video sharing capabilities, whereas LinkedIn and Facebook give you more control over your audience with the potential for closed groups.<\/p>\n\n\n\n<p>To explain exactly what kind of live streaming services they each offer, we\u2019ll cover them individually in the subsections below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube Live:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/intl\/ALL_ca\/howyoutubeworks\/product-features\/live\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Live<\/a> offers <strong>a convenient plug-and-play option<\/strong> for anyone wanting to stream from a single mobile camera view or from a webcam.&nbsp;<\/p>\n\n\n\n<p><strong>If you want to include multiple camera views, you\u2019ll need to connect YouTube to a video conferencing platform like Zoom, <\/strong>or a more advanced live stream studio like the ones described above. Further, to make this connection work, you\u2019ll need to use<strong> an RTMP service or another type of live streaming encoder.<\/strong>&nbsp;YouTube\u2019s support website provides a <a href=\"https:\/\/support.google.com\/youtube\/answer\/2907883?hl=en&amp;ref_topic=9257984\" target=\"_blank\" rel=\"noreferrer noopener\">thorough overview<\/a> of your encoding options. It even has special instructions for <strong>live streaming video games and 360\u00b0 videos<\/strong>. Notably, YouTube recommends that only experienced videographers try to set up a live stream encoder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-1024x538.jpg\" alt=\"Event Live Streaming Guide Tip: YouTube has instructions for how to set up 360-degree videos using a custom live stream encoder.\" class=\"wp-image-40567\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/360-degree-video.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn Live Streaming:&nbsp;<\/h3>\n\n\n\n<p>Unlike YouTube, <strong>LinkedIn does not offer any built-in live streaming options.<\/strong> Nevertheless, it does allow you to embed links to third-party live streaming platforms like Vimeo, or to use a <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/100224\/linkedin-live-video?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Custom RTMP<\/a> service. With this latter option, you can connect to any platform compatible with RTMP streaming. You will, however, have to arrange your connection to the encoder software on your own.<\/p>\n\n\n\n<p>After you&#8217;ve set up your connection, you can <strong>broadcast live video content to a LinkedIn profile, page, or event.<\/strong> In other words, the advantage of using LinkedIn is that it allows you to <strong>connect to specific professional networks.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Live:<\/h3>\n\n\n\n<p>Facebook\u2019s live streaming capabilities are much more advanced than LinkedIn\u2019s, and in some ways it offers even more functionality than YouTube.<\/p>\n\n\n\n<p>With that said, <strong>its plug-and-play <a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">live streaming service<\/a> is very similar to YouTube\u2019s<\/strong>: Facebook\u2019s \u201cPost\u201d function allows users to choose \u201cLive\u201d as an option. Within a few clicks you can start broadcasting from your mobile camera or webcam.<\/p>\n\n\n\n<p>From a desktop computer, you can use Facebook&#8217;s \u201cLive Producer\u201d software for a bit more functionality, including connecting to a third-party live stream encoding service.<\/p>\n\n\n\n<p>From a mobile device, <strong>you can also go live with one other person<\/strong> (who must also connect using a phone).<\/p>\n\n\n\n<p>Alternatively, you can do a <strong>co-hosted live broadcast from Facebook Messenger Rooms<\/strong>, with the stream feeding into a Facebook profile, page, or group. Keep in mind that you will not have the ability to move speakers backstage \u2014 or add visual effects \u2014 as you would with a browser-based live stream studio platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Downloadable Live Stream Studios for AV Teams<\/h3>\n\n\n\n<p>For those who are already very knowledgeable about video formats, camera equipment, and live stream encoding, there is also the option to use a downloadable live stream studio.<\/p>\n\n\n\n<p>The three most popular are:<\/p>\n\n\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/obsproject.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OBS<\/span><\/a><span style=\"font-weight: 400;\"> (Open Broadcast Software) &#8211; compatible with Mac, Windows, and Linux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.vmix.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vMix<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; compatible with Windows only<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"font-size: revert;\" href=\"https:\/\/www.telestream.net\/wirecast\/\" target=\"_blank\" rel=\"noopener\">Wirecast<\/a><span style=\"font-weight: 400;\"> &#8211; compatible with Windows and Mac<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n<h3 class=\"wp-block-heading\">How Do They Work?<\/h3>\n\n\n\n<p>Like the browser-based studios mentioned above, these <strong>downloadable studios need to be linked to a live streaming platform or a custom encoding service (like RTMP<\/strong>). OBS Studio, in fact, has received much of its funding from YouTube, Twitch, and Facebook \u2014 all platforms that it can connect to. This funding also explains why <strong>OBS is free<\/strong>, while the other two options listed here come with a sizeable price tag.<\/p>\n\n\n\n<p>Further, it&#8217;s important to note that OBS requires the most technical knowledge of the three. (It relies on something called \u201cline commands\u201d instead of a more graphic interface.) There is, however, a plugin called <a href=\"https:\/\/streamlabs.com\/\">Streamlabs<\/a> that makes it just as user-friendly as the other two options listed here. With that said, all of these programs are designed for the tech savvy.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Live Streaming Guide Tip:<\/strong> If you hear videographers use the term \u201cSLOBS,\u201d they are likely referring to Streamlabs OBS.<\/p><\/blockquote>\n\n\n\n<p>Any one of these platforms will allow you to <strong>shift between multiple different scenes and add a wide range of advanced visual effects<\/strong>. They can also accommodate a combination of video capture cards, webcam footage, and screen shares.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-1024x538.jpg\" alt=\"\" class=\"wp-image-40571\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-1024x538.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-300x158.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-768x403.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-216x113.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software-700x368.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/09\/GoLive-production-services-using-professional-live-streaming-software.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As a final point, these platforms mimic traditional \u2018switcher\u2019 devices \u2014 the physical hardware <strong>used by professional AV teams<\/strong> that need to switch between different camera feeds and visual effects. It will look familiar to anyone who&#8217;s already an AV expert, but it may be a bit intimidating for someone new to the game. While these downloadable studios allow for almost limitless customization, you have to really know what you\u2019re doing to take full advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Streaming Today<\/strong><\/h2>\n\n\n\n<p>You&#8217;ve read the live streaming guide, but now what? If terms like \u2018RTMP\u2019 and \u2018OBS\u2019 still make your head spin, don\u2019t worry: You\u2019re not alone, and software providers are stepping up to the plate with more user-friendly solutions. Just look at all the options covered in this live streaming guide!<\/p>\n\n\n\n<p>The surge in demand for live streaming services means that there\u2019s a niche market for everyone. Need a web-based solution for streaming content? There are plenty of those to choose from. Want it integrated into your<a href=\"https:\/\/www.eventmobi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> event platform<\/a>? Self-service live stream studios are here, and they\u2019re made specifically for virtual event organizers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Interested in finding out how EventMobi&#8217;s event platform and GoLive! Production services team can help you create beautiful, branded live streams for your next virtual or hybrid event? <\/p><p><br><a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your personalized demo<\/a> with an event tech specialist today!  <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>This event live streaming guide covers everything you need to know to get started.  Wondering how to self-produce your live streams? Not sure how RTMP works? Your questions, answered.<\/p>\n","protected":false},"author":120,"featured_media":40594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66],"tags":[283],"filter":[],"class_list":["post-40501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning","tag-live-streaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Live Streaming 101: The Ultimate Guide for Beginners | EventMobi<\/title>\n<meta name=\"description\" content=\"This event live streaming guide answers 5 FAQs and covers 6 types of live streaming platforms. 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