{"id":52147,"date":"2022-06-16T17:17:37","date_gmt":"2022-06-16T21:17:37","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=52147"},"modified":"2023-05-30T13:11:45","modified_gmt":"2023-05-30T17:11:45","slug":"7-smart-ways-to-add-video-into-your-event-strategy","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/7-smart-ways-to-add-video-into-your-event-strategy\/","title":{"rendered":"7 Smart Ways to Add Video Into Your Event Strategy"},"content":{"rendered":"\n

Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article<\/a> points out, videos \u201celicit a broad range of motivations\u201d, including sharing passion, starting conversations, and seeking opinions. Sounds a lot like what we want our attendees to do at events, doesn\u2019t it?<\/p>\n\n\n\n

Creating videos has become much easier these days as event planners are experienced with virtual events and again have the ability to record content on-site. However, the challenge remains that multiple tools and platforms are required to create, host, and share video content. We believe that having the ability to manage video content within your event platform will simplify your workflows and create a superior experience for your attendees.<\/p>\n\n\n\n

EventMobi\u2019s new Video Library feature<\/strong> means your Event App<\/a> now does double-duty as an event platform and the online home for all of your video assets \u2014 whether you want to engage your in-person or remote audience, create exciting new sponsorship opportunities, or extend your event\u2019s reach year-round.<\/p>\n\n\n\n

If you thought going back in person meant the end of video for events, read on to find out why you would be missing out.<\/p>\n\n\n\n

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Recommended Resource: <\/strong>\ud83d\udcf9 Planning to live stream, record and share your event content? Download the free<\/strong> <\/a>Release Form Template for Event Recordings<\/a> <\/strong>to ensure there are no limitations on your right to publish and share your event content!<\/p>\n\n\n\n

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1. Increase Registrations and Revenue with Ticketed Access<\/strong><\/strong><\/h2>\n\n\n\n
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Despite the growing demand for in-person events, not everyone will be able to make it. Plus, you\u2019ve just spent two years building your virtual audience. Why would you leave them behind now? The solution can be as easy as offering ticketed access to video-on-demand content within your event platform. <\/p>\n\n\n\n

If live streaming your in-person event to remote attendees is too expensive and complex, simply record and upload them into your event space after. Or, if you can get your speakers to pre-record themselves before your live event, release access to pre-recorded content at the same time to make sure remote attendees don\u2019t miss out. This will further simplify your costs on-site as well. <\/p>\n\n\n\n

You can also offer tiered access to different Video Libraries created to drive member engagement, for continuing education and training videos, or to ensure you don\u2019t miss out on potential revenue by offering tickets for remote attendees to watch session recordings. <\/p>\n<\/div>\n\n\n\n

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