{"id":56990,"date":"2022-12-09T12:33:00","date_gmt":"2022-12-09T17:33:00","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=56990"},"modified":"2025-08-20T09:47:30","modified_gmt":"2025-08-20T13:47:30","slug":"7-things-to-look-for-in-an-event-app","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/7-things-to-look-for-in-an-event-app\/","title":{"rendered":"7 Things to Look for in an Event App"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>There\u2019s so much to consider when planning an event.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will you host it in-person, online, or as a <a href=\"https:\/\/www.eventmobi.com\/hybrid-events-platform\/\" target=\"_blank\" rel=\"noopener\">hybrid event experience<\/a>?&nbsp;<\/li>\n\n\n\n<li>Whom will you invite, and how will you encourage people to come?&nbsp;<\/li>\n\n\n\n<li>What speakers and events will you feature?&nbsp;<\/li>\n\n\n\n<li>How much can you spend?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But one of the most important decisions has to do with the <a href=\"https:\/\/www.eventmobi.com\/event-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">event app<\/a> you choose.&nbsp;<\/p>\n\n\n\n<p>The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. It will also play a big part in the overall attendee experience.&nbsp;<\/p>\n\n\n\n<p>To help you make the right choice for your next event, we\u2019ve outlined the most important elements to look for when choosing an event app.&nbsp;<\/p>\n\n\n\n<p><strong>The EventMobi event app includes all these features<\/strong>, but no matter what you choose, be sure your app is powerful enough to do everything on this list.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Recommended Resource: \ud83d\udcfa<\/strong> Find out how other planners have<strong> <\/strong>leveraged EventMobi&#8217;s Mobile Event App to deliver events that engage attendees and delight sponsors.<strong> <\/strong><a href=\"https:\/\/www.eventmobi.com\/best-in-person-event-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Check out their success stories here!<\/strong><\/a><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Customize the event app with your own branding&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"918\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-1024x918.png\" alt=\"A mobile phone showing the home screen of an Event App, with a popup of a banner ad of a sponsor and another popup of editing tools\" class=\"wp-image-44141\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-1024x918.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-300x269.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-768x689.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-216x194.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5-700x628.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Highlight-your-brand-with-easy-customization-5.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Your <a href=\"https:\/\/www.eventmobi.com\/event-apps\/\" target=\"_blank\" rel=\"noopener\">event app<\/a> is in many ways the face of your event. Attendees will be logging into it before the event starts, every day during the event, and after the event comes to a close. So it\u2019s vital that your event app reflects your brand.&nbsp;<\/p>\n\n\n\n<p>When shopping for an event app provider, make sure you\u2019ll be able to easily customize the app with your own branding and logos, and that you\u2019ll have control over the wording and tone of voice across the app. Look for event apps that make this process simple\u2014too much custom coding can be a drain on your resources.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Use pre-event marketing to boost attendance<\/strong><\/h2>\n\n\n\n<p>To earn a high ROI on your event, you must effectively spread the word about your event to your target audience. Your event app should make this easy.\u00a0<\/p>\n\n\n\n<p>Within the app, you can feature the highlights of your events, from high-profile speakers and sponsors to the various events and networking opportunities attendees will have.&nbsp;<\/p>\n\n\n\n<p>You can also use the app to send information as the event grows closer, with exciting updates to the schedule or information about the location of your event and what to do in the area.&nbsp;<\/p>\n\n\n\n<p>Your event app should help sponsors promote themselves as well, with banner ads or widgets on the home screen, so they can have a better return on the investment they made in your event.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Recommended Read:&nbsp;<\/strong>Looking for detailed advice on designing an event sponsorship package that will be competitive in today\u2019s market? <strong>Download the free <a href=\"https:\/\/go.eventmobi.com\/how-to-create-a-sponsorship-strategy-that-maximizes-event-revenue\">Sponsorship Strategy Guide<\/a> to learn how\ud83d\udcb0!<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/go.eventmobi.com\/how-to-create-a-sponsorship-strategy-that-maximizes-event-revenue\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Download Now<\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Build clear and accessible agendas and event info&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"918\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-1024x918.png\" alt=\"A mobile phone showing a map of the event venue with a pin leading to the conference suite. A popup shows the legend key of each section of the map, and another popup shows the Google Maps view of the event venue.\" class=\"wp-image-43821\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-1024x918.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-300x269.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-768x689.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-216x194.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1-700x628.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Interactive-Mapping-Makes-Wayfinding-Effortless-1.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Attendees will have a more enjoyable experience at your event (and be more likely to come to future events) if it\u2019s easy for them to navigate the physical or virtual space and the different speakers and activities on the schedule.&nbsp;<\/p>\n\n\n\n<p>The right event app will put all the vital information in one place; you can show users an interactive map of the venue, give instructions on how to get there, and allow them to review the agenda and select the sessions they want to attend, right in the app.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Simplify registration and <a href=\"https:\/\/www.eventmobi.com\/event-check-in-app\/\">check-in<\/a>&nbsp;<\/strong><\/h2>\n\n\n\n<p>The registration and check-in experience is the first impression attendees will have of your event. Without the right event app, the check-in process may be messy, complicated, and confusing.&nbsp;<\/p>\n\n\n\n<p>But with the right solution in place, attendees can check themselves in using the app and a tablet computer. They can even receive custom, <a href=\"https:\/\/www.eventmobi.com\/badge-printing-checkin\/\">branded badges<\/a> once they\u2019ve arrived\u2014and you can use these badges to drive engagement and networking among attendees.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Add value with boosted networking experiences&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"918\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-1024x918.png\" alt=\"A mobile phone showing a 1-on-1 meeting between two attendees, and a popup showing the event app's People Search capabilities by searching for an attendee by their first and last names\" class=\"wp-image-44129\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-1024x918.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-300x269.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-768x689.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-216x194.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5-700x628.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2021\/12\/Networking-is-Better-with-Messaging-Profiles-Meetings-5.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>As an event planner, one of your most important jobs is to give your audience plenty of ways to make new connections\u2014and the <a href=\"https:\/\/www.eventmobi.com\/event-apps\/\">best event apps<\/a> play a big role here.&nbsp;<\/p>\n\n\n\n<p>With the EventMobi app, for example, the built-in chat function allows attendees to send private or public messages, meaning they can connect no matter where they are. Attendees, speakers, and sponsors can create a public profile showing their background and contact details. With the tap of a button, users can request an in-person or virtual meeting. It\u2019s truly networking made easy.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>The most powerful event apps also offer gamification to not only make networking easy, but fun. They allow event planners to build challenges and some friendly competition amongst their audience, with the ultimate goal of making new connections. Audience members can also use the app to participate in live polls and surveys or ask questions during sessions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Extend the lifespan of your event<\/strong><\/h2>\n\n\n\n<p>A strong event app is so valuable because its purpose extends well beyond the end of your event. Once your attendees have gone home or logged off, you can turn your virtual event space into an evergreen content platform.&nbsp;<\/p>\n\n\n\n<p>Instead of losing all that wonderful content you captured during the event, you can turn it into an ongoing resource. Your attendees can return to watch any sessions they missed, or review those that truly resonated with them. And your marketing team will have a mountain of fresh content to repurpose.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Gather feedback and start planning your next event<\/strong><\/h2>\n\n\n\n<p>For event planners, the most valuable part of any event may come once the curtain has closed.&nbsp;<\/p>\n\n\n\n<p>This is when you can use your event app to gather valuable feedback from attendees, speakers, and sponsors. With EventMobi, you can customize the questionnaires you send, giving you access to valuable testimonials and constructive criticism to help you build an even more successful event next time.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Are you looking for event technology tools that make it easy to create on-brand, on-budget events \ud83d\ude4c?<strong><strong> <\/strong>Get started by <a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">booking your personalized demo<\/a> of EventMobi today!<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.eventmobi.com\/demo\/\" style=\"background-color:#5b6770\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>On the lookout for the perfect event app? To help you make the right choice for your next event, here are the top 7 app features you should be looking for. <\/p>\n","protected":false},"author":114,"featured_media":54580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66],"tags":[132],"filter":[],"class_list":["post-56990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning","tag-event-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Things to Look for in an Event App | EventMobi<\/title>\n<meta name=\"description\" content=\"On the lookout for the perfect event app? Here are the top 7 app features you should be looking for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventmobi.com\/blog\/7-things-to-look-for-in-an-event-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things to Look for in an Event App\" \/>\n<meta property=\"og:description\" content=\"On the lookout for the perfect event app? 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