{"id":59533,"date":"2022-12-01T03:49:15","date_gmt":"2022-12-01T08:49:15","guid":{"rendered":"https:\/\/www.eventmobi.com\/?page_id=59533"},"modified":"2025-12-02T12:39:56","modified_gmt":"2025-12-02T17:39:56","slug":"event-lead-capture","status":"publish","type":"page","link":"https:\/\/www.eventmobi.com\/de\/event-lead-capture\/","title":{"rendered":"Lead-Capture und -Retrieval auf Events"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">H\u00e4ufig gestellte Fragen zum Thema Lead-Capture<\/h2>\n\n\n<style>.kt-accordion-id59533_b87ac9-bd .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id59533_b87ac9-bd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 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.kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id59533_b87ac9-bd .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id59533_b87ac9-bd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id59533_b87ac9-bd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id59533_b87ac9-bd .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id59533_b87ac9-bd .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id59533_b87ac9-bd > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id59533_b87ac9-bd kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane59533_5aa33d-45\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Was bedeutet Lead-Capture?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Lead-Capture (auch Lead-Retrieval oder Leaderfassung) bezeichnet den Prozess, bei dem w\u00e4hrend einer Veranstaltung \u2013 etwa auf Messen, Kongressen oder Networking-Events \u2013 <strong>gezielt Kontaktdaten und relevante Informationen potenzieller Kund<em>*<\/em>innen, Partner*innen oder Interessent*innen gesammelt <\/strong>werden. Das ist vor allem f\u00fcr <a href=\"https:\/\/www.eventmobi.com\/de\/blog\/event-sponsoring\/\">Sponsoren<\/a> und Aussteller interessant. Ziel ist es, qualifizierte Leads zu identifizieren, deren Interessen und Bed\u00fcrfnisse festzuhalten und diese Daten f\u00fcr die sp\u00e4tere Kontaktaufnahme oder Vertriebsaktivit\u00e4ten nutzbar zu machen. Eine strukturierte Leaderfassung sorgt daf\u00fcr, dass wertvolle Gesch\u00e4ftskontakte nicht verloren gehen und die Nachbereitung effizient und zielgerichtet erfolgen kann.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane59533_a26cde-70\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Was ist eine Lead-Capture-App?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Eine Lead-Capture-App ist eine <strong>mobile Anwendung zur digitalen Erfassung von Kontakten<\/strong> auf Veranstaltungen. Per QR-Code-Scan oder manueller Eingabe werden Daten schnell und fehlerfrei gespeichert, oft erg\u00e4nzt durch Notizen oder Bewertungen, um die Nachverfolgung effizient zu gestalten. Bei EventMobi wird die <a href=\"https:\/\/www.eventmobi.com\/de\/event-app\/\">Event-App<\/a> mit zahlreichen Features zur Lead-Capture-App.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane59533_c2f554-78\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Welche Funktionen bietet die Lead-Capture-App von EventMobi?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Die <a href=\"https:\/\/www.eventmobi.com\/de\/event-app\/\">EventMobi App<\/a> bietet folgende Funktionen f\u00fcr die Leaderfassung:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QR-Code-Scan<\/strong>: Blitzschnelle Erfassung vor Ort ohne manuelle Eingabe.<\/li>\n\n\n\n<li><strong>Flexible Qualifikationsfragen<\/strong>: Bewerten Sie Leads oder sammeln Sie gezielt Zusatzdaten (z.\u202fB. Branche, Interesse).<\/li>\n\n\n\n<li><strong>Notizenfunktion<\/strong>: Kontext oder Gespr\u00e4chsdetails direkt festhalten \u2013 f\u00fcr eine pers\u00f6nliche Nachverfolgung.<\/li>\n\n\n\n<li><strong>Such- und Editierfunktion im App<\/strong>: Gesammelte Leads sofort pr\u00fcfen, bearbeiten oder finden.<\/li>\n\n\n\n<li><strong>Export im Company Portal<\/strong>: CSV\/Excel-Export f\u00fcr CRM-Integration oder Reporting.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane59533_638cba-fd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wie l\u00e4uft die Leaderfassung mit der EventMobi Lead-Capture-App ab?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Wenn Sie als Veranstalter EventMobi nutzen, k\u00f6nnen Sponsoren und Aussteller von den Lead-Capture-Funktionen profitieren \u2013 <strong>so geht&#8217;s:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sie stellen aus\u202fdem <a href=\"https:\/\/www.eventmobi.com\/de\/event-cms\/\">Experience Manager<\/a> heraus Sponsoren oder Ausstellern die Lead-Capture-App zur Verf\u00fcgung \u2013 inklusive Lizenz- und Berechtigungsverwaltung.<\/li>\n\n\n\n<li>Berechtigte Mitarbeitende laden die App aus dem App Store oder Google Play und loggen sich ein.<\/li>\n\n\n\n<li>Vor Ort k\u00f6nnen sie im Modul \u201eAdd Leads\u201c entweder QR-Codes scannen oder Leads manuell erfassen. Zus\u00e4tzlich l\u00e4sst sich eine Bewertung \u00fcber ein Sterne-Qualifikationssystem (1\u20135) vergeben, ebenso wie erg\u00e4nzende Notizen zur Lead-Info hinzuf\u00fcgen.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane59533_cab5f7-21\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Welchen Vorteil hat die Leaderfassung f\u00fcr Event-Manager*innen?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Mit einer Lead-Capture-App bieten Sie Ausstellern und Sponsoren einen professionellen, <strong>messbaren Mehrwert<\/strong>, steigern deren Erfolg und k\u00f6nnen die App als <strong>Zusatzleistung <\/strong>in <a href=\"https:\/\/www.eventmobi.com\/de\/blog\/sponsoringpakete-fuer-events-gestalten\/\">Sponsoring-Pakete<\/a> integrieren \u2013 alles DSGVO-konform und aus einer Plattform heraus.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead-Capture: Werten Sie Ihre Veranstaltungen mit der App zur nahtlosen Leaderfassung und -bewertung mit g\u00e4ngigen Mobilger\u00e4ten f\u00fcr Aussteller sp\u00fcrbar auf.<\/p>\n","protected":false},"author":39,"featured_media":60267,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app.php","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-59533","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO 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