And so much more!<\/p>\n\n\n\n Of course, it can be tricky to get the right sponsors. But if you offer the right incentives, your chances multiply! So let\u2019s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds.<\/p>\n\n\n\n But first\u2026 how do you find your sponsors? If this is your first time, don\u2019t worry\u2014it\u2019s not so hard once you know how to ask for sponsors for an event. And if you\u2019ve got quite a few sponsorships under your belt, you might find something new to consider! <\/p>\n\n\n\n Follow these simple steps to increase your organization\u2019s chance of securing sponsorships:<\/p>\n\n\n\n You might start by asking: how do I find sponsors for an event? Instead, try asking yourself: what part of my event requires financial support? <\/p>\n\n\n\n Maybe it\u2019s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. Make a list of what you can cover and what you need your sponsors for, and then\u2026<\/p>\n\n\n\n Make sure you learn what sponsors hope to achieve<\/a> through your collaboration and define your offerings.<\/p>\n\n\n\n According to a 2022 survey by The Partnership Professionals Network and Dynamic Benchmarking<\/a>, one reason sponsors\u2019 objectives aren\u2019t achieved is because associations don\u2019t know sponsors\u2019 goals. In fact, only 21% of sponsors achieve their objectives \u201cmost of the time\u201d!<\/p>\n\n\n\n So how do you make sure your sponsors are in that 21%? Generally speaking, by offering to become sponsors, companies seek to:<\/p>\n\n\n\n To help your potential sponsors achieve these goals, you could:<\/p>\n\n\n\n And more<\/a>.<\/p>\n\n\n\n Got your offerings ready? Great. Start categorizing them into different sponsorship levels<\/a>. This allows sponsors to choose the option that aligns best with their marketing\/business objectives and budget.<\/p>\n\n\n\n For events like conferences, trade shows, or festivals, sponsorship levels can include benefits like:<\/p>\n\n\n\n And tons of others.<\/p>\n\n\n\n With your sponsorship levels ready, you can now price and build your sponsor package<\/a>.<\/p>\n\n\n\n So how should you price your package? You want to look at:<\/p>\n\n\n\n Every event is different, but make sure you\u2019re meeting industry standards!<\/p>\n\n\n\n To add even more options for sponsors, you could also offer \u00e0-la-carte benefits. These allow companies to sponsor a specific element of your event. <\/p>\n\n\n\n If you\u2019ve organized events with sponsors before, make sure you look into your current sponsors first. If not, take a look around your space. What are sponsors for similar events? Which potential sponsors are out there still?<\/p>\n\n\n\n Think specifically about how you can appeal to the sponsors you\u2019re considering! <\/p>\n\n\n\n Got your list of sponsors? Awesome. Now, you can\u2026<\/p>\n\n\n\n Try to start with the person responsible for handling sponsorships at your company of choice. After all, you don’t want to spend time crafting emails just to have them land in the wrong inbox!<\/p>\n\n\n\n Often, you want to reach out to someone from the marketing department. Some job titles to look out for include:<\/p>\n\n\n\n You could look into the company’s website to see if there’s any contact information there. If not, Google and LinkedIn are your friends! You can also use tools like Hunter.io<\/a> to find the email of the person you’re trying to reach.<\/p>\n\n\n\n It’s time to make a good first impression. Craft a compelling sponsorship proposal email or letter that communicates:<\/p>\n\n\n\n And most importantly: the value and benefits sponsors will get in return for their support.<\/p>\n\n\n\n Ideally, you’ll have all the details of your sponsorship package ready on your website or in a PDF. You can link potential sponsors to that site or attach the file in your email. In either case, your email should clearly communicate the benefits of sponsoring your event.<\/p>\n\n\n\n Obviously: don\u2019t send and forget! Once that first email’s out of the way, make sure you have a follow-up system to secure sponsor support and keep leads hot.<\/p>\n\n\n\n You should give potential sponsors ample time to review your proposal. This means several days to a week, tops. After that, you can follow up with a phone call or another email to discuss the opportunity further. You could address potential objections in this second email as well!<\/p>\n\n\n\n Maintain open lines of communication with potential sponsors throughout the whole negotiation process. If they come back with a question, try to address it as soon as possible\u2014ideally, within 24 hours.<\/p>\n\n\n\n At the same time, don’t overcommunicate. If you’ve already followed up twice and haven’t received any responses, chances are they’re not interested. That would be the best time to call off the chase! Bombarding potential sponsors with tons of calls and emails will just make you seem desperate and unprofessional. Worse, you’ll burn a bridge with those companies by doing so.<\/p>\n\n\n\n So how do sponsors benefit from events? Well, sponsors see many benefits<\/a> when sponsoring events. <\/p>\n\n\n\n Consider incorporating the following sponsorship benefits ideas to make your packages compelling:<\/p>\n\n\n\n Feature sponsor logos during the event’s opening and closing ceremonies. For a step up the sponsorship levels, you could also invite a sponsor’s representative to speak during these sessions.<\/p>\n\n\n\n Display sponsor logos on banners, posters, and directional signage throughout the event venue. Going virtual? Feature your sponsor logos on banner ads!<\/p>\n\n\n\n Include sponsor logos on event badges<\/a> or lanyards provided to attendees.<\/p>\n\n\n\n Include sponsors in press releases, media interviews, and event-related articles.<\/p>\n\n\n\n Provide sponsors with an exclusive opportunity to address attendees or host a branded reception.<\/p>\n\n\n\n Display sponsor logos on both online and offline marketing collaterals. These could be event brochures, flyers, the event’s landing page, and so on.<\/p>\n\n\n\n Boost their brand exposure by allowing sponsors to introduce speakers or sessions.<\/p>\n\n\n\n Feature sponsors in pre-event, during-event, and post-event social media posts and campaigns.<\/p>\n\n\n\n Recognize sponsors with certificates of appreciation or achievement.<\/p>\n\n\n\n Provide exclusive access to special events or benefits for sponsors and their guests.<\/p>\n\n\n\n Include sponsor-branded items or promotional materials in event gift bags. That way, your attendees will have a physical reminder of your sponsors even after the event is over!<\/p>\n\n\n\n Showcase sponsors on your event website! You could feature their logos, company profiles, and links to their websites.<\/p>\n\n\n\n Hosting an in-person, hybrid, or virtual event? This is a great opportunity to get creative! But if you\u2019re having trouble getting started, these 26 out of the box sponsorship ideas will help attract your ideal sponsors:<\/p>\n\n\n\n If you\u2019re organizing a workshop or if it\u2019s part of your event, you could partner with companies that offer products or services relevant to the workshop’s theme. Sponsors could show their expertise by:<\/p>\n\n\n\n Are you hosting an award show? Having sponsors can help underwrite the cost of the awards. In return, your sponsors can present the awards to gain visibility during the ceremony.<\/p>\n\n\n\n You could partner with tech companies to boost engagement for your event. In return, offer them branding or feature their logos in:<\/p>\n\n\n\n Psst\u2014EventMobi sponsors some associations every year. Get in touch<\/a> if you think you\u2019d be a great fit. We usually work with associations that support event and meeting planners and organizers!<\/p>\n\n\n\n For media coverage, reach out to media outlets or publications targeting your event’s audience! In exchange for their promotion, provide sponsors with advertising space or exclusive interviews.<\/p>\n\n\n\n For companies interested in establishing their thought leadership, you could offer:<\/p>\n\n\n\n Provide sponsors with brand exposure throughout your event by featuring their logos on your event stage or naming the whole stage after them. As a highly visible sponsorship opportunity, a stage sponsorship can be how to get corporate sponsors for an event!<\/p>\n\n\n\n Does your event feature groundbreaking research? You can partner with organizations interested in making a difference! Provide them with opportunities to take part in, facilitate, or present research findings.<\/p>\n\n\n\n Your sponsors could exhibit their products or services in a designated booth area! Go above and beyond and provide them with branded signage, promotional materials, and lead retrieval systems.<\/p>\n\n\n\n The registration area is a great way to introduce your sponsors. Display your sponsors\u2019 logos and branding while attendees check in and get event materials. <\/p>\n\n\n\n Offering comfortable lounges for attendees? You could provide sponsors with the opportunity to brand and decorate these spaces. Bonus points if they provide food and beverage options.<\/p>\n\n\n\n Ever logged in to a branded Wifi network at an event? Your attendees will thank you for the connection, and your sponsors get event-wide visibility! <\/p>\n\n\n\n You don\u2019t have to shoulder the cost of merchandise production yourself. Collaborate with sponsors to create branded merchandise, such as T-shirts, tote bags, or water bottles.<\/p>\n\n\n\n Offer exclusive benefits and experiences to sponsors, such as access to VIP lounges, reserved seating, or private networking events.<\/p>\n\n\n\n Happy hour and cocktail receptions are great for networking and <\/em>sponsor branding<\/a>. Allow sponsors to host a session so they can network with attendees and gain exposure.<\/p>\n\n\n\n Work with your sponsors to support keynote speakers! In return, offer them branding opportunities during these presentations.<\/p>\n\n\n\n Partner with sponsors to create engaging contests or giveaways. You can even use their products or services as prizes.<\/p>\n\n\n\n Events can be a battery drain! Set up charging stations throughout the event venue, branded with your sponsor\u2019s name or logo.<\/p>\n\n\n\n Collaborate with sponsors to provide meaningful accommodations! They could cover the cost of sign language interpreters, closed captioning services, or assistive devices. This is a great opportunity for potential sponsors to show their commitment to accessibility. <\/p>\n\n\n\n Here\u2019s a chance for companies to directly interact with attendees: sponsoring Q&A sessions or panel discussions. Offer a moderation role to your sponsor for some valuable face-to-face time! <\/p>\n\n\n\n Display sponsor logos on event lanyards or badges worn by attendees.<\/p>\n\n\n\n Offering T-shirts to staff or attendees? Collaborate with sponsors to produce event T-shirts featuring their logos!<\/p>\n\n\n\n Need a venue for your event? Partner with companies interested in hosting your event and offer them branding opportunities throughout the venue. <\/p>\n\n\n\n Boost your sponsors\u2019 brand exposure with booths, exhibitions and interactive experiences.<\/p>\n\n\n\n Even if you\u2019re in person, don\u2019t forget about social media! Connect with influencers so they can feature your event in stories, posts, and activate their audience in support, pre-, during-, and post-event. <\/p>\n\n\n\n Allow sponsors to support and engage with event volunteers to show their commitment to community involvement. They could sponsor a branded pizza party, volunteer gifts, or a green room snack station.<\/p>\n\n\n\n Offer sponsors the opportunity to advertise in the event program! They could also have a dedicated section to show their products or services.<\/p>\n\n\n\n Associations have specific needs and benefits to offer sponsors! When you\u2019re planning your next association event, consider these 5 unique sponsorship ideas for association events:<\/p>\n\n\n\n Partner with companies that prioritize professional development, or are leaders in your space. They could offer mentorship opportunities to association members.<\/p>\n\n\n\n For sponsors interested in supporting certification programs, you could offer them branding opportunities during certification ceremonies or training sessions.<\/p>\n\n\n\n Engage sponsors to provide exclusive discounts, perks, or benefits to association members. This is an easy way to highlight their commitment to the industry!<\/p>\n\n\n\n Hosting an annual conference? You could offer sponsors branding opportunities, speaking slots, and networking events. For the right sponsor, you could even let them sponsor the whole event.<\/p>\n\n\n\n Develop sponsorship opportunities for your association\u2019s special events, such as networking mixers, gala dinners, or educational workshops.<\/p>\n\n\n\n Looking for sponsorship ideas for your virtual events? Look no further. And psst: these work for your hybrid events, too.<\/p>\n\n\n\n Your sponsors could present webinars on relevant topics. If you\u2019re using an event management platform like EventMobi, you could also:<\/p>\n\n\n\n Partner with sponsors to support online certification programs! You could offer them branding opportunities during certification courses or exams. Alternatively, you could look for a learning management system sponsor to host your certifications and courses.<\/p>\n\n\n\n Wondering how to display sponsors for an event when it\u2019s virtual? Provide them with virtual exhibition booths! Here, they can showcase their products or services, interact with attendees, and collect leads. You could offer 1:1 video meetings for their booths as well!<\/p>\n\n\n\n![\"Download](\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/07\/Event-Sponsorship-Ideas_Skinny-CTA-1024x220.png\")
<\/a><\/figure>\n\n\n\nHow Do You Ask a Company To Sponsor an Event?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/07\/shutterstock_562441603-1024x427.jpg\")
<\/figure>\n\n\n\n1. Identify your needs<\/h3>\n\n\n\n
2. Determine what you can offer<\/h3>\n\n\n\n
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3. Create sponsorship levels<\/h3>\n\n\n\n
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4. Build your sponsor package<\/h3>\n\n\n\n
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5. Find potential sponsors<\/h3>\n\n\n\n
6. Collect contact information<\/h3>\n\n\n\n
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7. Send your first touch<\/h3>\n\n\n\n
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8. Follow up<\/h3>\n\n\n\n
9. Communicate, communicate, communicate!<\/h3>\n\n\n\n
What To Offer Sponsors for an Event: 12 Benefit Ideas<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/07\/cropped-shot-of-a-group-of-colleagues-working-at-t-2022-09-30-21-58-30-utc-1024x426.jpg\")
<\/figure>\n\n\n\nOpening\/closing ceremonies<\/h3>\n\n\n\n
Signage<\/h3>\n\n\n\n
Event badges<\/h3>\n\n\n\n
PR\/media coverage<\/h3>\n\n\n\n
Reception<\/h3>\n\n\n\n
Marketing collateral<\/h3>\n\n\n\n
Session introductions<\/h3>\n\n\n\n
Social media<\/h3>\n\n\n\n
Certificates<\/h3>\n\n\n\n
VIP events or benefits<\/h3>\n\n\n\n
Gift bags<\/h3>\n\n\n\n
Website<\/h3>\n\n\n\n
26 Event Sponsorship Ideas for Events of All Kinds<\/h2>\n\n\n\n
Workshop sponsorship<\/h3>\n\n\n\n
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Awards sponsorship<\/h3>\n\n\n\n
Event technology sponsorship<\/h3>\n\n\n\n
\n
Media sponsorship<\/h3>\n\n\n\n
Expert speaker sponsorship<\/h3>\n\n\n\n
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Stage sponsorship<\/h3>\n\n\n\n
Research sponsorship<\/h3>\n\n\n\n
Booth sponsorship<\/h3>\n\n\n\n
Registration area sponsorship<\/h3>\n\n\n\n
Lounge sponsorship<\/h3>\n\n\n\n
Wifi sponsorship<\/h3>\n\n\n\n
Merch sponsorship<\/h3>\n\n\n\n
VIP sponsorship<\/h3>\n\n\n\n
Happy hour sponsorship<\/h3>\n\n\n\n
Keynote sponsorship<\/h3>\n\n\n\n
Contest\/giveaway sponsorship<\/h3>\n\n\n\n
Charging station sponsorship<\/h3>\n\n\n\n
Accessibility sponsorship<\/h3>\n\n\n\n
Q&A sponsorship<\/h3>\n\n\n\n
Lanyard or badge sponsorship<\/h3>\n\n\n\n
T-shirt sponsorship<\/h3>\n\n\n\n
Venue sponsorship<\/h3>\n\n\n\n
Brand activation sponsorship<\/h3>\n\n\n\n
Social media sponsorship<\/h3>\n\n\n\n
Volunteer sponsorship<\/h3>\n\n\n\n
Program sponsorship<\/h3>\n\n\n\n
5 Association Event Sponsorship Ideas<\/h2>\n\n\n\n
Mentorship program sponsorship<\/h3>\n\n\n\n
Certification program sponsorship<\/h3>\n\n\n\n
Member perks sponsorship<\/h3>\n\n\n\n
Annual conference sponsorship<\/h3>\n\n\n\n
Special events sponsorships<\/h3>\n\n\n\n
10 Virtual Event Sponsorship Ideas<\/h2>\n\n\n\n
Webinar sponsorship<\/h3>\n\n\n\n
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Online certification sponsorship<\/h3>\n\n\n\n
Virtual booth sponsorship<\/h3>\n\n\n\n
Gamification sponsorship<\/h3>\n\n\n\n