From events<\/a> to community to membership perks, your organization has a wide range of options for improving the member experience. <\/p>\n\n\n\n Member experience describes how people view, feel about, and engage with your organization\u2019s members-only offerings. These factors determine the value members (and potential members!) place on your membership program.<\/p>\n\n\n\n You can improve the member experience by providing a range of benefits and engagement opportunities<\/a> for your community to enjoy. For example, you might elevate the in-person membership experience with:<\/p>\n\n\n\n Or, you can build the online experience through:<\/p>\n\n\n\n The best offerings for your organization depend on your members\u2019s preferences. Survey your membership base and assess engagement metrics to determine what types of content, activities, and perks your members appreciate.<\/p>\n\n\n\n Your organization\u2019s success is tied directly to your member relationships. Improving your organization\u2019s member experience helps you with:<\/p>\n\n\n\n In the end, member experience makes or breaks your connection with your members! Putting extra effort into your members\u2019 happiness inspires them to support you for the long haul.<\/p>\n\n\n\n Your member experience will differ depending on whether you\u2019re running a club, association, nonprofit, or other membership organization. But no matter what type of organization you run, almost all valuable membership experiences share a few key qualities. <\/p>\n\n\n\n Now, it\u2019s time to take your member experience to the next level. Here are our top tips to help you get there!<\/p>\n\n\n\n Member appreciation<\/a> begins the moment members join your organization. A warm welcome might take several forms, such as:<\/p>\n\n\n\n No matter your strategy, personalization is key. It doesn\u2019t have to be complicated to be personal\u2014small gestures can go a long way! For example, studies show that emails with personalized subject lines are more than twice<\/a> as likely to be opened.<\/p>\n\n\n\n Your benefits package depends on your organization\u2019s type. Consider your members\u2019 interests, research your competitors\u2019 offerings, and look for gaps you can fill.<\/p>\n\n\n\n Some popular member benefits include:<\/p>\n\n\n\n If you\u2019re looking to revamp your benefits package, survey your members to discover their interests and pain points!<\/p>\n\n\n\n Many members are most at risk of lapse when it\u2019s time to renew. Some members may reassess whether they want to remain part of your organization, whereas others might simply forget to sign up again. <\/p>\n\n\n\n You can make the renewal process as easy as possible by:<\/p>\n\n\n\n Communicating when and how to renew will keep your organization at the front of members\u2019 minds, eliminating stress and confusion.<\/p>\n\n\n\n Member data should inform the types of programming, events, and marketing strategies<\/a> you implement.<\/p>\n\n\n\n In your member application or event registration form<\/a>, collect data like:<\/p>\n\n\n\n From the data you gather, segment your member lists to deliver them relevant information. This also means your members are less likely to feel misunderstood by your organization!<\/p>\n\n\n\n We\u2019ve said it a few times, and we\u2019ll say it again: Personalization is everything!<\/em> In fact, marketers report that personalized emails can boost revenue by up to 5.7 times<\/a>. <\/p>\n\n\n\n Personalize your member experience with strategies like:<\/p>\n\n\n\n The better you know your members, the easier it is to meet their individual needs. Making the effort to get to know them when they first join your organization will make personalizing future content easy.<\/p>\n\n\n\n When your event is over, gauge member experience by asking them directly. Send out a survey by email or through your event app<\/a> to learn what you can improve on for your next event.<\/p>\n\n\n\n Ask questions like:<\/p>\n\n\n\n Look for trends in responses. After all, if multiple members state the same pain points or share they learned about your event through the same channel, you know to focus on those aspects of your organization. <\/p>\n\n\n\n A website that\u2019s attractive, informative, and easy to navigate goes a long way toward improving the membership experience. <\/p>\n\n\n\n Your website should be:<\/p>\n\n\n\n When creating a website for your next event, EventMobi makes it easy to build branded event websites<\/a> that streamline the attendee experience.<\/p>\n\n\n\n Companies can benefit from partnering with membership organizations like yours, and strong partnerships can support your member experience in return.<\/p>\n\n\n\n Most corporate partnerships take the form of sponsorships. With this added funding, your organization can expand its offerings, host larger events, and invest in improved technology. In exchange, you\u2019ll need to promote your sponsors to your members, so work with companies whose offerings interest your members. <\/p>\n\n\n\n Additionally, you can partner with nonprofits, associations, and a range of other organizations to pool your resources. You might host a volunteer day with a nonprofit or work with another association to host an industry conference. <\/p>\n\n\n\n Transparency is essential to building trust with your current and prospective members. Maintain this trust by keeping your members informed about:<\/p>\n\n\n\n Remember, confidence in your organization is a huge part of member experience. The more transparent you are with your members, the better your member relationships will be. Of course, be sure to only provide announcements once you have a clear picture of your organization\u2019s next steps to avoid sending mixed messages. <\/p>\n\n\n\n Similar to a customer experience manager, a member experience manager is someone who specializes in your organization\u2019s member relationships.<\/p>\n\n\n\n A member experience manager can help you:<\/p>\n\n\n\n When working with a member experience manager, ensure you have specific goals in mind. While these experts can provide an array of feedback on your current operations, goals give them clear starting points and make it clear when their work at your organization is complete. <\/p>\n\n\n\n Great events are often the backbone of the membership experience. Not only do in-person events bring in non-dues revenue<\/a>, but they also offer community-building opportunities.<\/p>\n\n\n\n When running an in-person event, incorporate:<\/p>\n\n\n\n A memorable event leaves an impression on your members and gives them something to share on social media or with potential referrals, boosting recruitment. <\/p>\n\n\n\n Virtual events and opportunities offer a few unique perks, and your organization can leverage them to create an awesome member experience by:<\/p>\n\n\n\n Not only will taking advantage of virtual opportunities improve member experience, but it\u2019ll also make the planning process easier on your team and your budget!<\/p>\n\n\n\n People join members-based organizations and attend events to meet like-minded people. From professionals who want to expand their networks to fans who want to meet up at a convention, the heart of any great member experience is creating\u2013and maintaining\u2013a sense of connection.<\/p>\n\n\n\n The best membership experience consistently provides opportunities to connect and create positive memories throughout the year.<\/p>\n\n\n\n Build an online community through:<\/p>\n\n\n\n To host an active community online, consider investing in community engagement software. These tools allow you to create social media-like platforms where members can create posts, engage with each other\u2019s content, and form online connections like they would on Facebook or LinkedIn. Repeatedly inviting your members to connect with your organization can drive retention, increase referrals, and boost event turnout.<\/p>\n\n\n\n A welcome email is essential, but it\u2019s only the start! Engagement at every step of the member journey lays the building blocks of member experience.<\/p>\n\n\n\n Want to encourage participation at every possible turn? Engage your members with member engagement strategies<\/a>, including:<\/p>\n\n\n\n Hosting amazing events can define your membership experience\u2013and lay the foundation for lifelong memberships!<\/p>\n\n\n\n One of the best ways to ensure your event runs smoothly and increases the value of your membership experience? Investing in the right event management software for your organization.<\/p>\n\n\n\n With EventMobi\u2019s event management software<\/a>, you can deliver better events and more engaging membership experiences all year round! EventMobi\u2019s tools allow you to improve your member experience through:<\/p>\n\n\n\n To explore how EventMobi\u2019s event software can improve the member experience for your organization, get in touch t<\/a>oday<\/a>.<\/p>\n\n\n\n Creating a positive member experience isn\u2019t just a one-time thing; it\u2019s an ongoing process that defines how your members understand and engage with your organization. With the right strategies, technology, and mindset, you can build stronger connections with members, deliver long-term value, and retain your members for years to come!<\/p>\n","protected":false},"excerpt":{"rendered":" A positive member experience is central to your organization\u2019s mission, growth, and success. Find out how to engage and retain members for years to come!<\/p>\n","protected":false},"author":140,"featured_media":69138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9713,76],"tags":[292,127],"filter":[],"class_list":["post-67929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-events","category-event-technology","tag-associations","tag-networking"],"acf":[],"yoast_head":"\nWhat is Member Experience?<\/h2>\n\n\n\n
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Why Does Member Experience Matter?<\/h2>\n\n\n\n
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5 Qualities of a Fantastic Membership Experience<\/h2>\n\n\n\n
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14 Ways to Elevate Your Organization\u2019s Member Experience <\/h2>\n\n\n\n
1. Lead with a warm welcome.<\/h3>\n\n\n\n
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2. Create a valuable member benefits package.<\/h3>\n\n\n\n
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3. Make renewal simple.<\/h3>\n\n\n\n
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4. Use data to improve.<\/h3>\n\n\n\n
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5. Get personal.<\/h3>\n\n\n\n
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6. Run post-event feedback surveys.<\/h3>\n\n\n\n
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7. Build a standout website.<\/h3>\n\n\n\n
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8. Partner with other organizations.<\/h3>\n\n\n\n
9. Stay transparent.<\/h3>\n\n\n\n
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10. Hire a member experience manager.<\/h3>\n\n\n\n
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11. Host amazing in-person events.<\/h3>\n\n\n\n
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12. Take advantage of virtual opportunities.<\/h3>\n\n\n\n
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13. Create an online community.<\/h3>\n\n\n\n
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The only difference is that by hosting your community on a platform you control rather than social media, you can focus members\u2019 attention on your content and organization. This drives engagement with your content to boost retention and encourage membership upgrades. <\/p>\n\n\n\n14. Engage, engage, engage!<\/h3>\n\n\n\n
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How Event Software Can Improve Membership Experience<\/h2>\n\n\n\n
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Maintain Momentum with a Year-Round Member Experience<\/h2>\n\n\n\n