{"id":69238,"date":"2023-10-19T16:55:59","date_gmt":"2023-10-19T20:55:59","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=69238"},"modified":"2025-08-08T10:38:03","modified_gmt":"2025-08-08T14:38:03","slug":"membership-drive-ideas","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/","title":{"rendered":"13 Membership Drive Ideas for Events &#038; More (Plus How to Run a Campaign!)"},"content":{"rendered":"\n<p>If you run a membership organization, you know how important it is to engage and <a href=\"https:\/\/www.eventmobi.com\/blog\/member-retention-strategies\/\">retain your members<\/a>. After all, members are the lifeblood of your organization: they support your organization\u2019s mission, attend events, and form your community!&nbsp;<\/p>\n\n\n\n<p>But as your organization evolves, you\u2019ll inevitably find yourself asking the big question: <em>How do I grow my membership base?<\/em> There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas!<\/p>\n\n\n\n<p>Ready to launch your membership campaign, but wondering where to start? We\u2019ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.eventmobi.com\/create-an-event-community-to-increase-attendee-loyalty-engagement?301=true\"><img decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-1024x220.png\" alt=\"Download the Event Community guide to learn how you can create an event community that drives more membership registrations.\" class=\"wp-image-76419\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-1024x220.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-300x64.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-768x165.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-1536x330.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-216x46.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA-700x150.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Skinny-CTA.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-1024x400.jpg\" alt=\"\" class=\"wp-image-69276\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-1024x400.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-300x117.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-768x300.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-1536x600.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-216x84.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd-700x273.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/crowd.jpg 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Membership Drive?<\/h2>\n\n\n\n<p>A membership drive is a targeted campaign that\u2019s designed to bring in new members to your organization! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.<\/p>\n\n\n\n<p>No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Successful drives highlight the value of your organization\u2019s benefits and services across all platforms and inspire people to get involved.<\/p>\n\n\n\n<p>What are the best times to host a membership drive? You can run focused membership drive campaigns:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>As an annual end-of-year event<\/li>\n\n\n\n<li>To celebrate your organization&#8217;s milestone events and anniversaries<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Whenever a new program kicks off<\/li>\n\n\n\n<li>Any season or date that&#8217;s relevant to your mission or organization<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Additionally, you could hold a membership drive to target specific demographics (hello, <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/08\/20\/how-millennials-and-gen-z-are-revolutionizing-the-philanthropic-world\/?sh=7ed7b134562d\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z<\/a>!).<\/p>\n\n\n\n<p>A membership drive will encourage new members to join all at once and tap into your existing membership base to reach fresh audiences. No matter what kind of organization you run, a membership drive can be tailored to fit your needs and messaging. And if you\u2019ve got an upcoming event, that\u2019s the perfect time to start recruiting new members.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do I Create a Membership Drive?<\/h2>\n\n\n\n<p>Membership drives work best when you\u2019ve got a solid strategy in place. Here\u2019s how to organize and execute your campaign in 9 simple steps!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"12550\" height=\"3714\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Asset-4@2x.png\" alt=\"A graphic overview of the 9 steps for creating a membership drive, as outlined below.\" class=\"wp-image-69265\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Assemble your team for brainstorming<\/h3>\n\n\n\n<p>A membership recruitment campaign is meant to reach a whole bunch of people, so it doesn\u2019t make sense for one person to do the heavy lifting alone. As you prepare to brainstorm membership drive ideas, set up a meeting with your:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Marketing lead<\/li>\n\n\n\n<li>Fundraising expert<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Volunteers<\/li>\n\n\n\n<li>Board of directors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Most crucially, get some perspectives of people who spend the most time in direct communication with members. These folks will have the clearest idea of what members have raved about in the past, which makes for a great foundation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Assess your current membership program<\/h3>\n\n\n\n<p>Before you send out invitations to your membership program, take some time to review the value you\u2019re currently bringing to the table.<\/p>\n\n\n\n<p>Are your benefits unique? Are they relevant to your mission or industry? Do they actively <a href=\"https:\/\/www.eventmobi.com\/blog\/association-member-engagement-strategies\/\">engag<\/a><a href=\"https:\/\/www.eventmobi.com\/blog\/association-member-engagement-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"https:\/\/www.eventmobi.com\/blog\/association-member-engagement-strategies\/\"> your current members<\/a>?<\/p>\n\n\n\n<p>If you\u2019re finding that your benefits could use a refresh, ask yourself: what can you offer in a membership that competitors can\u2019t? Better yet, survey your current members to ask what you could be doing better!<\/p>\n\n\n\n<p>Giving your membership program a facelift can go a long way toward enticing new members during your drive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Set SMART goals with clear KPIs<\/h3>\n\n\n\n<p>Chances are, you\u2019ve heard of <a href=\"https:\/\/www.ucop.edu\/local-human-resources\/_files\/performance-appraisal\/How%20to%20write%20SMART%20Goals%20v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SMART Goals<\/a> before\u2014and if you haven\u2019t, they\u2019re about to be your new best friend.<\/p>\n\n\n\n<p>The SMART Goal system helps you build goals that are:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Specific<\/li>\n\n\n\n<li>Measurable<\/li>\n\n\n\n<li>Achievable<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Relevant<\/li>\n\n\n\n<li>Time-bound<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Setting ambitious but attainable goals builds morale for your team and helps flesh out your campaign strategy. From there, all you need are clear <a href=\"https:\/\/www.investopedia.com\/terms\/k\/kpi.asp\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs<\/a> to stick to so you can measure your progress and stay focused along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Budget!<\/h3>\n\n\n\n<p>It\u2019s easy to go overboard when the membership drive ideas start flowing\u2014who doesn\u2019t like to plan an awesome campaign? A budget won\u2019t just give you healthy restraints to work within, it\u2019ll also make sure the cost of bringing on new members doesn\u2019t end up canceling out the influx of new dues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Create your workback plan<\/h3>\n\n\n\n<p>The best membership campaigns utilize several different streams (social media, email, events, etc.). With multiple tasks being worked on at all times, it\u2019s essential to keep your deadlines in order\u2014and a workback plan will help you pace yourself!<\/p>\n\n\n\n<p>Work backward from the day of your campaign\u2019s launch to assign deadlines, and then put together a spreadsheet with:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The name of each ask<\/li>\n\n\n\n<li>The due date<\/li>\n\n\n\n<li>Its current state (not started, in progress, awaiting review, complete)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The project lead<\/li>\n\n\n\n<li>Notes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>This can also be done using project management software like <a href=\"https:\/\/app.asana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asana<\/a>! Speaking of\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Pick the right software<\/h3>\n\n\n\n<p>The right software makes all the difference when it comes to automating and streamlining your tasks. Instead of spending time adjusting cells in Excel, you can put more energy into the real connections you want to form with your prospective members.<\/p>\n\n\n\n<p>Try using software like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Member management software <\/strong>to process dues payments, create membership registration forms, upload member information in a database, and more.<\/li>\n\n\n\n<li><a href=\"\/customers\/event-apps-associations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Event management software<\/strong><\/a> to level up your membership drive events with mobile event apps, live and virtual event support, live polling and gamification tools, multi-event management tools, and more.<\/li>\n\n\n\n<li><strong>Project management software <\/strong>to streamline internal communication, set deadlines, track outcomes, and more.<\/li>\n\n\n\n<li><strong>Fundraising software <\/strong>to transform donors into members, collect your funds in one place, and share your campaigns far and wide.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/customers\/event-apps-associations\/\"><img decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-1024x220.png\" alt=\"Explore EventMobi's association event app to transform attendees into members.\" class=\"wp-image-76424\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-1024x220.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-300x64.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-768x165.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-1536x330.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-216x46.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA-700x150.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Secondary-CTA.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 7: Market, market, market!<\/h3>\n\n\n\n<p>If your goal is to increase your membership base, then you need to make it easy for prospective members to get to know your organization.<\/p>\n\n\n\n<p>Spread the word about your membership drive via:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Social media platforms<\/li>\n\n\n\n<li>Email marketing campaigns<\/li>\n\n\n\n<li>Special membership campaign events<\/li>\n\n\n\n<li>Partnerships with local businesses and influencers<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Spotlights on your local radio, TV, and newspaper<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paid online ads<\/a>&nbsp;<\/li>\n\n\n\n<li>And more!<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>You can\u2019t over-market your event, but be sure you have a targeted audience and specific goals in mind for your campaign. Focused efforts are key to driving conversion!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 8: Execute your membership drive<\/h3>\n\n\n\n<p>Once you\u2019ve got your plans in place, all that\u2019s left is to kick off!<\/p>\n\n\n\n<p>We recommend preparing a checklist for the night before that includes:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Key players and organizers<\/li>\n\n\n\n<li>A volunteer list<\/li>\n\n\n\n<li>Resources and FAQs<\/li>\n\n\n\n<li>Any items you might need<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Deadlines and scheduling<\/li>\n\n\n\n<li>Who to contact in case of uncertainty or emergency<\/li>\n\n\n\n<li>Any other crucial guiding information<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 9: Measure your success<\/h3>\n\n\n\n<p>If your membership drive takes the form of a one-day event, gather your data from the marketing efforts leading up to the day, and then the day itself (registrations vs attendees, social media impressions, etc.).<\/p>\n\n\n\n<p>If your membership campaign is ongoing, have regular check-ins along the way to determine if there\u2019s anywhere you\u2019d like to pivot. For example, if you see your social media posts aren\u2019t taking off, you can always try rescheduling them to that <a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-social-media\/#:~:text=Generally%2C%20the%20best%20time%20to,00%20AM%20PST%20on%20Mondays.\" target=\"_blank\" rel=\"noreferrer noopener\">prime Monday 9 a.m. PST spot<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Membership Drive Ideas to Broaden Your Reach<\/h2>\n\n\n\n<p>Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? Well, there\u2019s an idea out there to suit every organization!<\/p>\n\n\n\n<p>Try one\u2014or several\u2014of the membership drive ideas below to get started, with actual membership drive examples included.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"254\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-1024x254.png\" alt=\"A graphic with an overview of the 7 membership drives ideas listed below.\" class=\"wp-image-69272\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-1024x254.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-300x74.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-768x191.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-1536x381.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-2048x508.png 2048w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-216x54.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/tips-700x174.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Launch a referral program<\/h3>\n\n\n\n<p>Nothing retains members quite like acts of <a href=\"https:\/\/www.eventmobi.com\/blog\/member-appreciation\/\" target=\"_blank\" rel=\"noreferrer noopener\">member appreciation<\/a>. A referral program hits two birds with one stone by giving current members a thank-you perk <em>and<\/em> inviting new members in through a channel they trust. After all, <a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of people<\/a> trust recommendations from people they know most!<\/p>\n\n\n\n<p>Plus, your membership base is your community. Encouraging member referrals is a way to build on peoples\u2019 current relationships and grow relationships organically. For example, the <a href=\"https:\/\/www.whiteoaksresort.com\/niagara-fitness-club.html\" target=\"_blank\" rel=\"noreferrer noopener\">White Oaks Resort\u2019s Niagara Fitness Health Club<\/a> runs a referral contest where each referral gets members closer to winning a high-value prize package. Best of all, the winner is announced at the Club Member Christmas Party, which builds a stronger sense of community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run a creative social media campaign or challenge<\/h3>\n\n\n\n<p>These days, social media campaigns are a given when it comes to marketing\u2014so the best way to make a splash is to create something that stands out!&nbsp;<\/p>\n\n\n\n<p>For your next membership drive, try:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Running a fitness challenge to add a spirit of competition<\/li>\n\n\n\n<li>Gratitude and acts-of-kindness hashtags to share the love<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Photo scavenger hunts to encourage participation<\/li>\n\n\n\n<li>Including pet or baby photos to make people smile<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Some membership drive ideas are about highlighting the value of your resources, which is very important! But getting playful on social media shows off the culture of your organization, which is equally important to making connections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Host an association business spotlight<\/h3>\n\n\n\n<p>If you run an association, your reach is one of your most powerful tools. Spotlight your members on your:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.eventmobi.com\/blog\/association-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Association website<\/a><\/li>\n\n\n\n<li>Social media platforms<\/li>\n\n\n\n<li>Newsletters<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Blog posts<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.wgu.edu\/blog\/what-thought-leadership2012.html\" target=\"_blank\" rel=\"noreferrer noopener\">thought leadership<\/a> posts allow prospective members to learn about who they\u2019ll be able to network with if they join your association. At the end of your interviews, have your spotlighted business leaders talk about their favorite parts of your association and encourage people to join!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a free resource<\/h3>\n\n\n\n<p>Give prospective members an idea about what your organization has to offer by including a free resource in your membership recruitment campaigns like:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>An ebook<\/li>\n\n\n\n<li>Access to a workshop<\/li>\n\n\n\n<li>One free mentoring session<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Recordings of past webinars<\/li>\n\n\n\n<li>An industry report<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Once people crack open the resource and see how much it has to offer, they\u2019ll be quicker to jump on membership to your organization. This is also a great opportunity to measure the value of your resource\u2014make note of how many emails convert to downloads and how many downloads convert to memberships!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have a temporary membership discount<\/h3>\n\n\n\n<p>Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership. For example, at <a href=\"https:\/\/sagegarden.ca\/products\/membership\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Garden Greenhouses<\/a>, the first Tuesday of every month is Member&#8217;s Appreciation Day\u2014which takes 20% off most items in the store!<\/p>\n\n\n\n<p>Sometimes a brief price drop is enough to make people take the plunge. But the trick to turning these new faces into long-term members comes down to your onboarding process. So, once your new members are confirmed, be sure to:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Send a welcome email<\/li>\n\n\n\n<li>Provide an introductory package<\/li>\n\n\n\n<li>Reach out with mentorship opportunities<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Invite members to an event<\/li>\n\n\n\n<li>Engage, engage, engage!<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Discounted services from partner organizations<\/h3>\n\n\n\n<p>The power of referrals comes down to word of mouth\u2014and that\u2019s equally valuable from partner organizations and influencers! The chance to receive a solid discount might just be the final push people need to try out what your organization has to offer.<\/p>\n\n\n\n<p>The best partner discounts are ones that are relevant to your organization. For example, the Ontario College of Teachers partners with Chalkboard Plus, a national perks program designed specifically for schools and educators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Host a volunteer opportunity<\/h3>\n\n\n\n<p>The best way for people to get an idea of the culture of your organization and its impact is to give them a chance to get involved. April is <a href=\"https:\/\/nationaltoday.com\/national-volunteer-month\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Volunteer Month<\/a>, which makes it a great opportunity to lean into your volunteer efforts. Adding on a membership discount or perk as a thank you to these volunteers is another strategy you can use to drive conversion!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 Reliable Membership Drive Events<\/h2>\n\n\n\n<p>Events are a fantastic source of <a href=\"https:\/\/www.eventmobi.com\/blog\/non-dues-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">non-dues revenue<\/a>\u2014but if you incorporate them into your membership drive ideas, you can transform admission fees into member dues! Here are some membership campaign ideas that convert event attendance into ongoing membership.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Annual conference<\/h3>\n\n\n\n<p>For many organizations (especially associations!), running a solid annual conference is the backbone of what drives membership. The chance to network, stay up to date with industry news, and make lasting memories is what turns attendees into lifetime members.<\/p>\n\n\n\n<p>Take the Science Fiction and Fantasy Writers\u2019 Association (SFWA) as an example. They host the Nebula Conference, which is home to the prestigious Nebula Awards. When aspiring writers attend a conference that offers an inspiring creative experience, they\u2019ll be more eager to apply to become members as they become eligible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Open networking event<\/h3>\n\n\n\n<p>When it comes to membership drive ideas, networking events offer quick insight into what your membership community looks like. According to the <a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">Membership Marketing Benchmarking Report<\/a>, 57% of people join associations in order to network with peers.<\/p>\n\n\n\n<p>Take your free networking event to the next level by:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Inviting inspiring long-term members<\/li>\n\n\n\n<li>Using an event networking app<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Gamifying your session and using <a href=\"https:\/\/www.eventmobi.com\/blog\/live-polling\/\" target=\"_blank\" rel=\"noreferrer noopener\">live polls<\/a><\/li>\n\n\n\n<li>Setting up a social media wall<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><em>Psst\u2013all of this can be made simple with event management software like EventMobi. <\/em><a href=\"https:\/\/www.eventmobi.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Chat with us<\/em><\/a><em> to learn more!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lunch or happy hour<\/h3>\n\n\n\n<p>A casual drink or meal offers a more relaxed atmosphere for prospective members to connect. Humans are social creatures and <a href=\"https:\/\/www.happiness.com\/magazine\/relationships\/the-importance-of-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefit from having a sense of community<\/a>. While a shared hobby, interest, or career might be what brings your members together, forming personal connections will be what <em>keeps<\/em> them together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Charitable event<\/h3>\n\n\n\n<p>Giving prospective members the opportunity to be a part of something meaningful creates positive memories and can inspire them to stick around.<\/p>\n\n\n\n<p>Explore membership drive ideas like:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Walkathons or Fun Runs<\/li>\n\n\n\n<li>Charity auctions<\/li>\n\n\n\n<li>Community service days<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Fundraising galas<\/li>\n\n\n\n<li>Food drives<\/li>\n\n\n\n<li>Charity golf tournaments<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>If any of these events have entry fees, advertise a discounted member price\u2014and potentially one additional perk for new members!<\/p>\n\n\n\n<p>If you\u2019re a charitable organization, don\u2019t forget to look into <a href=\"https:\/\/www.eventmobi.com\/blog\/event-management-software-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">event management software for nonprofits<\/a>. These tools can help streamline the process of turning attendees into members.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Workshop<\/h3>\n\n\n\n<p>Does your organization specialize in offering certain classes, certificates, or professional development opportunities? A free workshop gives prospective members an up-close look at the quality of your benefits. It\u2019s important to share how awesome your perks are, but it\u2019s most effective when people can see for themselves!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guest speaker series<\/h3>\n\n\n\n<p>Looking for membership campaign ideas that\u2019ll let you really show off your connections? Hosting special talks with <a href=\"https:\/\/www.eventmobi.com\/blog\/event-speakers\/\" target=\"_blank\" rel=\"noreferrer noopener\">event speakers<\/a> highlights the value of membership to potential members, especially those who are early in their careers.<\/p>\n\n\n\n<p>Curious about who people might want to see? Survey current members for a list of names so you can identify any trends!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Power Up Your Membership Campaign with Event Management Software<\/h2>\n\n\n\n<p>It\u2019s no secret that events are the key to turning membership campaign ideas into fantastic memories. Want to simplify your behind-the-scenes work and create the best attendee experience possible? Then it\u2019s time to explore event management software!<\/p>\n\n\n\n<p>Whether you\u2019re running an in person, virtual, or hybrid event, EventMobi\u2019s event management software can amplify your membership drive with:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Easy-to-use <a href=\"https:\/\/www.eventmobi.com\/registration\/\">event registration<\/a> and <a href=\"https:\/\/www.eventmobi.com\/event-check-in-app\/\">check-in tools<\/a><\/li>\n\n\n\n<li>A drag-and-drop <a href=\"https:\/\/www.eventmobi.com\/badge-printing-checkin\/\">conference Badge Designer<\/a><\/li>\n\n\n\n<li>A custom <a href=\"https:\/\/www.eventmobi.com\/event-apps\/\">mobile event app<\/a> to guide your attendee journey<\/li>\n\n\n\n<li><a href=\"https:\/\/www.eventmobi.com\/live-display\/\">Live Display<\/a> and Activity Feed<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.eventmobi.com\/networking\/\">Networking features<\/a> to foster a year-round community for your members<\/li>\n\n\n\n<li>Behind-the-scenes customer support for your team<\/li>\n\n\n\n<li><a href=\"https:\/\/www.eventmobi.com\/gamification\/\">Gamification features<\/a> and Live Polls<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Want to make your membership drive event one to remember? <a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chat with our team<\/a> today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build a Thriving Community with These Membership Drive Ideas<\/h2>\n\n\n\n<p>Growing your membership base ultimately comes down to two things: expressing the value of your membership program and making genuine connections. By hosting fresh and engaging membership drives, your community will thrive for years to come.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.eventmobi.com\/en-watch-product-tour\"><img decoding=\"async\" width=\"815\" height=\"360\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA.png\" alt=\"Watch the product tour to explore how EventMobi can help skyrocket your event's success.\" class=\"wp-image-76428\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA.png 815w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA-300x133.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA-768x339.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA-216x95.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Membership-Drive-Ideas_Large-CTA-700x309.png 700w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Grow your membership base quickly with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.<\/p>\n","protected":false},"author":140,"featured_media":69280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9713],"tags":[292,408,9727],"filter":[],"class_list":["post-69238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-events","tag-associations","tag-attendee-engagement","tag-membership-drive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Membership Drive Ideas for Events &amp; More (Plus How to Run a Campaign!) | EventMobi<\/title>\n<meta name=\"description\" content=\"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Membership Drive Ideas for Events &amp; More (Plus How to Run a Campaign!)\" \/>\n<meta property=\"og:description\" content=\"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"EventMobi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EventMobi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T20:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T14:38:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"807\" \/>\n\t<meta property=\"og:image:height\" content=\"807\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Bauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EventMobi\" \/>\n<meta name=\"twitter:site\" content=\"@EventMobi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\"},\"author\":{\"name\":\"Emily Bauer\",\"@id\":\"https:\/\/www.eventmobi.com\/#\/schema\/person\/c4a111506a82dba3a8f4e417493607a6\"},\"headline\":\"13 Membership Drive Ideas for Events &#038; More (Plus How to Run a Campaign!)\",\"datePublished\":\"2023-10-19T20:55:59+00:00\",\"dateModified\":\"2025-08-08T14:38:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\"},\"wordCount\":2626,\"publisher\":{\"@id\":\"https:\/\/www.eventmobi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg\",\"keywords\":[\"associations\",\"attendee engagement\",\"membership drive\"],\"articleSection\":[\"Association Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\",\"url\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\",\"name\":\"13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!) | EventMobi\",\"isPartOf\":{\"@id\":\"https:\/\/www.eventmobi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg\",\"datePublished\":\"2023-10-19T20:55:59+00:00\",\"dateModified\":\"2025-08-08T14:38:03+00:00\",\"description\":\"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage\",\"url\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg\",\"contentUrl\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg\",\"width\":807,\"height\":807},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.eventmobi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"13 Membership Drive Ideas for Events &#038; More (Plus How to Run a Campaign!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eventmobi.com\/#website\",\"url\":\"https:\/\/www.eventmobi.com\/\",\"name\":\"EventMobi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.eventmobi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eventmobi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.eventmobi.com\/#organization\",\"name\":\"EventMobi\",\"url\":\"https:\/\/www.eventmobi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eventmobi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2017\/12\/EMI-2017-Logo-Horiz-RGB.png\",\"contentUrl\":\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2017\/12\/EMI-2017-Logo-Horiz-RGB.png\",\"width\":1623,\"height\":438,\"caption\":\"EventMobi\"},\"image\":{\"@id\":\"https:\/\/www.eventmobi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EventMobi\/\",\"https:\/\/x.com\/EventMobi\",\"https:\/\/www.instagram.com\/eventmobi\/\",\"https:\/\/www.linkedin.com\/company\/eventmobi\/\",\"https:\/\/www.youtube.com\/channel\/UCJk-Mh_KgJdZgl7IdJXBTVw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eventmobi.com\/#\/schema\/person\/c4a111506a82dba3a8f4e417493607a6\",\"name\":\"Emily Bauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eventmobi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd7d5afd788cf0e669ea1e3320b1c5f48c9e883b50c822e8c4a2029a8063a78d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd7d5afd788cf0e669ea1e3320b1c5f48c9e883b50c822e8c4a2029a8063a78d?s=96&d=mm&r=g\",\"caption\":\"Emily Bauer\"},\"url\":\"https:\/\/www.eventmobi.com\/blog\/author\/emilybauer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!) | EventMobi","description":"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/","og_locale":"en_US","og_type":"article","og_title":"13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)","og_description":"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.","og_url":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/","og_site_name":"EventMobi","article_publisher":"https:\/\/www.facebook.com\/EventMobi\/","article_published_time":"2023-10-19T20:55:59+00:00","article_modified_time":"2025-08-08T14:38:03+00:00","og_image":[{"width":807,"height":807,"url":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg","type":"image\/jpeg"}],"author":"Emily Bauer","twitter_card":"summary_large_image","twitter_creator":"@EventMobi","twitter_site":"@EventMobi","twitter_misc":{"Written by":"Emily Bauer","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#article","isPartOf":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/"},"author":{"name":"Emily Bauer","@id":"https:\/\/www.eventmobi.com\/#\/schema\/person\/c4a111506a82dba3a8f4e417493607a6"},"headline":"13 Membership Drive Ideas for Events &#038; More (Plus How to Run a Campaign!)","datePublished":"2023-10-19T20:55:59+00:00","dateModified":"2025-08-08T14:38:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/"},"wordCount":2626,"publisher":{"@id":"https:\/\/www.eventmobi.com\/#organization"},"image":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg","keywords":["associations","attendee engagement","membership drive"],"articleSection":["Association Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/","url":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/","name":"13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!) | EventMobi","isPartOf":{"@id":"https:\/\/www.eventmobi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg","datePublished":"2023-10-19T20:55:59+00:00","dateModified":"2025-08-08T14:38:03+00:00","description":"Grow your membership base FAST with these membership drive ideas for events, social media, and more! Here\u2019s how to run a membership campaign that gets results.","breadcrumb":{"@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#primaryimage","url":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg","contentUrl":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2023\/10\/Featureimage.jpg","width":807,"height":807},{"@type":"BreadcrumbList","@id":"https:\/\/www.eventmobi.com\/blog\/membership-drive-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.eventmobi.com\/"},{"@type":"ListItem","position":2,"name":"13 Membership Drive Ideas for Events &#038; More (Plus How to Run a Campaign!)"}]},{"@type":"WebSite","@id":"https:\/\/www.eventmobi.com\/#website","url":"https:\/\/www.eventmobi.com\/","name":"EventMobi","description":"","publisher":{"@id":"https:\/\/www.eventmobi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventmobi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eventmobi.com\/#organization","name":"EventMobi","url":"https:\/\/www.eventmobi.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventmobi.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2017\/12\/EMI-2017-Logo-Horiz-RGB.png","contentUrl":"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2017\/12\/EMI-2017-Logo-Horiz-RGB.png","width":1623,"height":438,"caption":"EventMobi"},"image":{"@id":"https:\/\/www.eventmobi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EventMobi\/","https:\/\/x.com\/EventMobi","https:\/\/www.instagram.com\/eventmobi\/","https:\/\/www.linkedin.com\/company\/eventmobi\/","https:\/\/www.youtube.com\/channel\/UCJk-Mh_KgJdZgl7IdJXBTVw"]},{"@type":"Person","@id":"https:\/\/www.eventmobi.com\/#\/schema\/person\/c4a111506a82dba3a8f4e417493607a6","name":"Emily Bauer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventmobi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dd7d5afd788cf0e669ea1e3320b1c5f48c9e883b50c822e8c4a2029a8063a78d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd7d5afd788cf0e669ea1e3320b1c5f48c9e883b50c822e8c4a2029a8063a78d?s=96&d=mm&r=g","caption":"Emily Bauer"},"url":"https:\/\/www.eventmobi.com\/blog\/author\/emilybauer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/posts\/69238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/comments?post=69238"}],"version-history":[{"count":0,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/posts\/69238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/media\/69280"}],"wp:attachment":[{"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/media?parent=69238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/categories?post=69238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/tags?post=69238"},{"taxonomy":"filter","embeddable":true,"href":"https:\/\/www.eventmobi.com\/wp-json\/wp\/v2\/filter?post=69238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}