{"id":74950,"date":"2024-06-04T14:51:09","date_gmt":"2024-06-04T18:51:09","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=74950"},"modified":"2025-08-08T09:47:39","modified_gmt":"2025-08-08T13:47:39","slug":"communicating-mission-event-branding","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/communicating-mission-event-branding\/","title":{"rendered":"Communicating Your Mission Through Branding at Events"},"content":{"rendered":"\n<p>When <a href=\"\/blog\/how-to-plan-a-conference\/\" target=\"_blank\" rel=\"noreferrer noopener\">planning a conference<\/a> or other large event for your association, determining how to engage attendees from start to finish is essential for success. At the same time, you want to make sure your event comes across as professional and represents what your organization stands for. After all, your main goal is to keep members coming back and taking advantage of all the professional opportunities your association has to offer!<\/p>\n\n\n\n<p>Consistently branding your event helps address all of these factors. Your organization\u2019s brand reinforces its mission and values while emphasizing the professional aspect of your association. Using your brand strategically will draw attendees into your event, allowing them to have a memorable experience that leaves a positive impression of your organization.<\/p>\n\n\n\n<p>In this quick guide, we\u2019ll look at three areas of association events where you can use branding to communicate your mission:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registration Forms<\/li>\n\n\n\n<li>Promotional Materials<\/li>\n\n\n\n<li>The Event Venue<\/li>\n<\/ul>\n\n\n\n<p>Before you dive into branding your event, <a href=\"https:\/\/weareloop.com\/nonprofit-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loop<\/a> recommends compiling your association\u2019s brand guidelines into a single document. This brand guide will then serve as a reference for anyone who works on your event branding to ensure every aspect is cohesive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Registration Forms<\/h2>\n\n\n\n<p><a href=\"\/registration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Registration<\/a> marks the beginning of the event experience for attendees. Create a good first impression by making your association\u2019s branding pop on your registration website and form!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero.png\" alt=\"An example of an event registration website on a laptop and registration confirmation on a mobile phone created using EventMobi\u2019s event registration software.\" class=\"wp-image-75089\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero.png 1000w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero-300x240.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero-768x614.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero-216x173.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/05\/eventregistrationsoftware_hero-700x560.png 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>In particular, ensure these aspects of your branding are front and center as members sign up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo.<\/strong> Your <a href=\"https:\/\/weareloop.com\/nonprofit-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">logo<\/a> is the visual representation of what your association stands for, so it serves as a \u201cseal of approval\u201d that connects your event materials back to your organization. Place it in the top corner of your registration form so attendees see it right away.<\/li>\n\n\n\n<li><strong>Fonts.<\/strong> Choose fonts that look professional and are easy to read on a screen\u2014sans serif tends to work best. Use different typefaces for headers and body text to add visual variety, but avoid having more than two distinct fonts on the form so it doesn&#8217;t look cluttered.<\/li>\n\n\n\n<li><strong>Colors.<\/strong> As you incorporate your brand colors into the form, make sure there\u2019s enough contrast between the text and background colors so it\u2019s easy to read. Let\u2019s say your association\u2019s colors are red, black, and light gray. You could use black text on a light gray background or vice versa and then include red as an accent color to make the form more visually interesting.<\/li>\n\n\n\n<li><strong>Messaging.<\/strong> Branding extends beyond visual communication. It also applies to how your association presents itself in writing\u2014like the informational content on your registration form. Keep your written tone, word choice, and mechanics consistent so your members can be confident they\u2019re registering for <em>your<\/em> event.<\/li>\n<\/ul>\n\n\n\n<p>To provide the best possible sign-up experience, your registration form\u2019s branding should be consistent with the rest of <a href=\"https:\/\/weareloop.com\/best-nonprofit-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">your organization\u2019s website<\/a>. This cohesion allows for a seamless transition between the informational page about the event and the form, as well as other parts of your site where first-time attendees might look to learn more about your association.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promotional Materials<\/h2>\n\n\n\n<p>In addition to your association\u2019s website, feature the above branding elements in all of your other event promotional materials, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email marketing.<\/strong> Create a branded letterhead for email blasts about your event that includes your logo, fonts, and colors, and reference your messaging guidelines as you write the copy. Additionally, when association staff members respond to questions about the event, have them put your logo in their email signatures to instill trust that the responses are from real people at your organization.<\/li>\n\n\n\n<li><strong>Social media.<\/strong> Ensure your association\u2019s visuals and messaging shine on every social media platform. According to <a href=\"https:\/\/gettingattention.org\/nonprofit-marketing-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Getting Attention<\/a>, Facebook is the top ROI-generating social media site as of 2023, with Instagram, YouTube, and TikTok all tied for second place. Advertise across all of these platforms for the widest possible reach\u2014along with LinkedIn, since its users are probably looking for professional development opportunities like your event!<\/li>\n\n\n\n<li><strong>Direct mail.<\/strong> Although many organizations focus on digital marketing, direct mail isn\u2019t dead. Rather, it\u2019s a great way to make your brand more tangible for event attendees! Use your brand fonts and messaging guidelines to communicate what benefits members will receive if they attend your event, and incorporate color into your invitation letters wherever possible to catch their attention.<\/li>\n<\/ul>\n\n\n\n<p>If you promote your event through co-marketing opportunities, ensure your partners or <a href=\"\/blog\/design-event-sponsorship-package\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsors<\/a> include your association\u2019s logo alongside theirs and add direct quotes from your organization that capture the essence of your mission-driven messaging. Not only will you make your association\u2019s brand recognizable to your sponsors\u2019 audience, but you\u2019ll also communicate even more about your mission by showcasing your partnerships with organizations whose values align with yours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Event Venue<\/h2>\n\n\n\n<p>Branding a space looks different depending on whether your event takes place in person or virtually. We\u2019ll cover each of these options in the following sections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-Person Events<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-1024x434.jpg\" alt=\"Image of an Event venue\" class=\"wp-image-75752\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/event-venue.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some of the best places to feature your brand colors, fonts, and logo at in-person events include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signage and banners at the venue<\/li>\n\n\n\n<li>Your <a href=\"\/event-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">event app<\/a> and other interactive tools<\/li>\n\n\n\n<li><a href=\"\/blog\/event-badge-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Name badges<\/a> for attendees, speakers, staff, and volunteers<\/li>\n\n\n\n<li>Event swag like notepads, pens, water bottles, and phone wallets<\/li>\n<\/ul>\n\n\n\n<p>Incorporating your brand in these ways makes your venue look cohesive and professional, in addition to showcasing your association everywhere at the event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-1024x220.png\" alt=\"Book a demo of the best event app on the market to aid you in your mission to  increase attendee engagement and event branding.\" class=\"wp-image-75399\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-1024x220.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-300x64.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-768x165.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-1536x330.png 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-216x46.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA-700x150.png 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/Loop_EventMobi_Communicating-Your-Mission-Through-Branding-at-Events-CTA.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual Events<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding.png\" alt=\"A monitor and a mobile phone showing EventMobi's video library and livestream features with EventMobi branding, which reinforces how to communicate your mission through event branding. \" class=\"wp-image-75756\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding-300x127.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding-768x326.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding-216x92.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/06\/virtual-events-branding-700x297.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For virtual events, you\u2019ll primarily brand the technology associated with your event, including your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online event agendas<\/li>\n\n\n\n<li>Hosting platform\u2019s waiting rooms<\/li>\n\n\n\n<li>Livestreams and pre-recorded videos<\/li>\n\n\n\n<li>Presentation slides<\/li>\n<\/ul>\n\n\n\n<p>Additionally, your association may already send <a href=\"https:\/\/kwala.co\/donor-gifts\/\" target=\"_blank\" rel=\"noreferrer noopener\">member and donor gifts<\/a> through the mail, so why not mail out swag packs to virtual event attendees as well? That way, they\u2019ll have a tangible reminder of your event (and your mission) in addition to seeing your branding throughout the virtual experience!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Communicating your association\u2019s mission through branding doesn\u2019t end when your event is over. Incorporate your brand into thank-you messages and other follow-ups to keep it top of mind even after attendees leave. Also, include a couple of questions in your post-event survey about brand recognition and your association\u2019s mission to determine how much your efforts resonated with your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conferences and other large events are great places to spread awareness of your association\u2019s mission through cohesive event branding. Learn how to get started!<\/p>\n","protected":false},"author":140,"featured_media":74951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[77],"tags":[9734,451,688,9733],"filter":[],"class_list":["post-74950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-marketing","tag-association-events","tag-event-brand","tag-event-branding","tag-nonprofit-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communicating Your Mission Through Branding at Events | EventMobi<\/title>\n<meta name=\"description\" content=\"Conferences and other large events are great places to spread awareness of your association\u2019s mission through cohesive event branding. 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