{"id":76034,"date":"2024-07-25T17:37:02","date_gmt":"2024-07-25T21:37:02","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=76034"},"modified":"2025-11-04T12:09:02","modified_gmt":"2025-11-04T17:09:02","slug":"engaging-association-workshop-ideas","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/engaging-association-workshop-ideas\/","title":{"rendered":"How To Create More Engaging Workshops For Your Association&#8217;s Members: 5 Fresh Ideas"},"content":{"rendered":"\n<p>Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement.<\/p>\n\n\n\n<p>And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI\u2019s <a href=\"https:\/\/assets-global.website-files.com\/65082eba37315abf61d67af2\/66582adc539124f6d17dcc08_AEI24%20Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Association Engagement Index<\/a>, two-thirds of association members regularly access the content organizations produce. But less than a third regularly engage in what the report calls \u201cassociation life\u201d\u2014regular engagement with events or fellow association members. Over time, this could lead to more passive members and even churn.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything \u201cclick\u201d for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of <a href=\"https:\/\/www.thecommunityfactory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Community Factory<\/a>, an event-design firm.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic.png\" alt=\"Profile picture of Liz Lathan, Chief Marketing Officer, The Community Factory.\" class=\"wp-image-76062\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic.png 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic-300x84.png 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic-768x216.png 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic-216x61.png 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/liz-lathan-profile-pic-700x197.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/2eegv9kiwb.js\" async type=\"module\"><\/script><style>wistia-player[media-id='2eegv9kiwb']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/2eegv9kiwb\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"2eegv9kiwb\" aspect=\"1.7777777777777777\"><div class=\"wistia_preload_transcript_outer_wrapper\" style=\"width: 100%; height: 100%; display:flex; justify-content:center; align-items: center; margin-top:-56.25%;\"><div class=\"wistia_preload_transcript_inner_wrapper\" style=\" overflow: auto;\"><p class=\"wistia_preload_transcript_text\" aria-hidden=\"true\" tabindex=\"-1\" style=\"text-align: justify; font-size: 5px !important;\">The targeted value that workshops bring, provides a ton of value to association members, and that&#8217;s what we&#8217;re really trying to do, right? An association exists for education, certification, advocacy. You know, whatever its true purpose is, it&#8217;s so that people can leave with a benchmark understanding of industry best practices and then go execute against those so that we\u2019re all raising ourselves to a higher level rather than just kind of coming in out of nowhere, running your events or program and then moving on with your life because you think you did a great job. So having people in a room together, following a framework, having people understanding how to implement these things in a consistent way so that the quality goes up, I think that&#8217;s where the real value is. Yeah, I think, you know, when we talk about spontaneous think tanks, the idea is peer to peer conversation and communication, but in a more facilitated way because we&#8217;ve all heard it from our board of directors and our association leaders oh, we tried birds of a feather sessions and they didn&#8217;t work. Oh, we put lunch table topics out and nobody actually talked about them. So I think that people have a kind of a fear of trying peer to peer because it goes off the rails and just never works. But when you take the format of a spontaneous think tank, which was born from the idea of the old 1980s concept of an unconference, and then the more modern concept of design thinking in that you we use these big sticky notes, the six by eight not the little bitty ones but these big sticky notes. And we invite the participants to come in and write a challenge they\u2019re trying to solve today, on a sticky note, one challenge per note, and we fill the wall or windows or whatever your space is. With all these challenges, we call it the wall of woes. And so everybody puts the challenges up. And again, that gives them this moment of acceptance of oh my gosh, I&#8217;m trying to solve that, too. Oh, my gosh, I&#8217;m not alone. I thought it was just me and you see it right in front of you. And then we ask the participants if you see a challenge on the wall that you&#8217;ve solved in your business, go write your name on it, because we may ask you to share how you solved that problem. And now people start connecting names with, you know, solutions with problems and problems with solutions and start recognizing \u2018oh I should talk to you later\u2019. From there, we look at those sticky notes on the wall and pull it down and say, Hey, looks like Bob has solved this problem. Bob, would you mind sharing in a peer to peer session for 10 minutes how you solve it and then 20 minutes just facilitate conversation where everybody pitches in and so we start to create these concurrent sessions with probably 5 to 6 different topic groups where we&#8217;ve invited the people to actually lead a conversation. You can vote with your feet, choose the one you want to go to. If it&#8217;s not the sessions right, you get up and move to another one. And so the peer to peer is spontaneous. It&#8217;s a think tank because you&#8217;re there to solve a problem, but it&#8217;s facilitated in a way that you actually assigned a leader to the conversation. And so even if the leader&#8217;s a terrible speaker, even the leader goes off the rails a little bit, the people can bring it back because they&#8217;ve all been given this opportunity to participate. And it&#8217;s not like this this strange moment where \u2018oh this person must leave it\u2019 no, they can bring it back, and it becomes this collective kind of group therapy moment where they&#8217;re solving each other&#8217;s problem. Absolutely. So there&#8217;s a metric that I like to use that we call \u2018Return on Emotion\u2019 We did a research study to identify which emotions need to be evoked in an event or experience in order to drive the connections that drive business. Because everyone knows that, you know, you have to evoke emotions in your marketing. But what are those emotions? And so at the end of this research study, we found there were five emotions that need to be evoked, and that is: Hope Motivation, Acceptance, Active and Adventure. And so if you think about this from the standpoint of just a workshop and you think about Hope, people are coming in expecting to understand and learn something new and make connections. So when they leave, they have a better tomorrow than they had today. Motivation. We hope at the end of this workshop they&#8217;re going to go put it into action Adventure. They&#8217;re going to do something a little out of their comfort zone. They&#8217;re going to get in there and they&#8217;re going to like either, you know, build their personal brand if that&#8217;s what the workshop is or how to do a strategic event plan, if that&#8217;s what you know, and just be like, ooh, it&#8217;s really going to push me somewhere. And then the Active and Accepted parts are where I think the workshop really shines. The Active part is that you are actively going to do something. You are physically with a group of people, you are actively involved in making this your own. The Accepted part is where it shines. You&#8217;re in a room of people actively talking about the same challenge that they are all experiencing together. So you feel a sense of belonging, you feel a sense of acceptance. You feel that sense that you are with your people. And that&#8217;s where workshops really shine. When you go into a room with 5000 people in a keynote hall and you can&#8217;t see the people on the left or the right because the room so dark, you&#8217;re missing that piece of camaraderie, in the workshop just shines. It&#8217;s accountability, buddies. I think before you leave, there are two things that every workshop leader should do. One is make everybody write a letter to themselves about what hey will be doing, let&#8217;s say six months from now. And then the leader should take those letters and then in six months mail them to everybody. So people should have a self-addressed stamped envelope and they all write a letter, fold it up, and then the facilitator mails it to just to check in on people so make themselves their own accountability buddies. And then the second one is pair them up in the room to create an accountability buddy before they leave which is to check in with each other one month from now and then three months from now. And then after they get their letter in the mail. And so these moments giving them a way to get a reason to connect and then a way to connect. So if your association has a Slack channel or an online focus discussion group or, you know, a place to post that that site, for them to have asynchronous conversation and telling them, Hey, come here and check in with your accountability buddy and post how you guys are doing. And did you use this content and how did you use it and share a case study and show us how you went back and applied this in your business so that people are posting. But the facilitator needs to make sure that they are also able to be in there, and I don&#8217;t think it has to be, you know, let&#8217;s pay the facilitator for six months of continuing work. I think it&#8217;s just it doesn&#8217;t have to be like the actual workshop leader, but an education committee leader or somebody in the room who just volunteers. Again, like we said before, someone has to be imbued with that leadership power and then people can go in and connect. I think it\u2019s a great way to have an association is a 365 day community anyway, right? So now give people a reason to go to that site and give people a reason to check in with each other. I think that that&#8217;s vital. And if you&#8217;re association is on social media, whether it&#8217;s, you know, Facebook, TikTok, LinkedIn, whatever, putting someone in charge of posting some of those things more publicly, like, hey, it&#8217;s been 45 days since we held this workshop. And a couple of our accountability folks have checked in. These are a few things that they&#8217;re doing. We&#8217;re so proud of you for changing the way that you do business. I think that workshops are a vital component of any conference or any association\u2019s educational program. I think that people want to engage their brain and I think people want to engage with other people. And so we know that our attendeees come to our events to meet other people and to learn something. And when you can put those in a room together and actually have that camaraderie get built along with education and that cognitive engagement that they&#8217;re going to go do something with it. This is the vital role that workshops play in any educational program.<\/p><\/div><\/div><\/wistia-player>\n\n\n\n<p>Watch the video to see workshop expert Liz Lathan share her top tips on how to build engaging workshops for association members.  <\/p>\n\n\n\n<p>\u201cI think when you&#8217;re in the room, having a more workshop format that is facilitated, that involves group work, that involves conversation, that involves an actual reason to get on a plane and be with people in a room? It provides so many different levels of engagement,\u201d she says.<\/p>\n\n\n\n<p>Of course, not all workshop formats are created equal. But the right techniques, strategies, and approaches can not only help drive engagement while everyone\u2019s in the room, but can potentially move the needle when everyone\u2019s back at work.<\/p>\n\n\n\n<p>Lathan, who has spent more than two decades in the events space, shared a few strategies with us around how to build workshops that support your business goals:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engaging Workshops: What Attendees Need<\/h2>\n\n\n\n<p>In a nutshell, workshops are standalone events, driven by facilitators and built around a specific topic. Generally, workshops focus on a narrowly relevant or emerging subject. For example, you might have a day-long event targeted specifically at hiring managers within your membership, or you might focus intently on broader trends in artificial intelligence. These workshops may convey specific tactics or advice, or they may be highly interactive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-1024x434.jpg\" alt=\"Association members attending a workshop.\" class=\"wp-image-76037\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/association-members-during-a-workshop.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As Lathan notes, when done well, they represent a distillation of what an association does best\u2014education, supporting certifications, and advocating for their sector.<\/p>\n\n\n\n<p>\u201cIt&#8217;s so that people can leave with a benchmark understanding of industry best practices, and then go execute against those\u2014so that we&#8217;re all raising ourselves to a higher level,\u201d Lathan says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effective Workshop Designs<\/h2>\n\n\n\n<p>Often, the most engaging workshops are built around a specific structure or framework\u2014an area that Lathan specializes in, having developed concepts such as the <a href=\"https:\/\/spontaneousthinktank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spontaneous Think Tank<\/a>, which leans on a wall of sticky notes and crowdsourcing to help drive conversations around attendees\u2019 business challenges. It\u2019s an approach Lathan says combines elements of a design thinking process and an unconference event\u2014but with facilitation to drive engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-1024x434.jpg\" alt=\"Group of attendees on a Spontaneous Think Tank workshop, brainstorming over a wall of sticky notes and a blackboard while they listen to the workshop leader.\" class=\"wp-image-76041\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/attendees-on-a-spontaneous-think-tank-workshop.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cIt&#8217;s a think tank because you&#8217;re there to solve a problem, but it&#8217;s facilitated in a way that you actually assigned a leader to the conversation,\u201d she says. \u201cAnd so, even if the leader is a terrible speaker, even if the leader goes off the rails a little bit, the people can bring it back because they&#8217;ve all been given this opportunity to participate.\u201d<\/p>\n\n\n\n<p>In general, Lathan says structured events generate consistent results and discussion.<\/p>\n\n\n\n<p>\u201cHaving people in a room together, following a framework\u2014having people understand how to implement these things in a consistent way, so that the quality goes up\u2014I think that&#8217;s where the real value is,\u201d she says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engaging Workshop Ideas<\/h2>\n\n\n\n<p>Building for engagement won\u2019t get you far if your workshop attendees aren\u2019t ready to engage. Having wallflowers in the audience can be a major limiting factor for growth.<\/p>\n\n\n\n<p>For example, if your workshop is tied to an annual meeting, attendees who prefer listening to lectures may feel lost in a highly interactive session. But with the right audience, there\u2019s real potential for engagement to extend beyond the moment.<\/p>\n\n\n\n<p>A few years back, Latham helped conduct a study that led to a new term for engagement, Return on Emotion, the concept that certain emotions need to be evoked to drive business connections. Workshops, she says, are the perfect testbed for attendee engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-1024x434.jpg\" alt=\"Woman holding a workshop badge in front of her, with her name standing out from the badge design.\" class=\"wp-image-76045\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/woman-holding-workshop-badge.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cYou feel a sense of belonging, you feel a sense of acceptance, and you feel the sense that you are with your people. And that&#8217;s where workshops really shine,\u201d Lathan says. \u201dWhen you go into a room with 5,000 people in a keynote hall, you can&#8217;t see the people on the left or the right because the room&#8217;s so dark.\u201d<\/p>\n\n\n\n<p>One strategy that could help break the ice? A <a href=\"https:\/\/www.eventmobi.com\/badge-printing-checkin\/\" target=\"_blank\" rel=\"noreferrer noopener\">well-designed name badge<\/a> that makes it clear you know who you\u2019re talking to. \u201cThe name needs to be big,\u201d Lathan says. \u201cAnd I firmly believe that the first name is what matters more than anything.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accountability: Post-Workshop Goal Setting<\/h2>\n\n\n\n<p>A good workshop can bring people out of their comfort zones and get them thinking differently about their roles. But how can you ensure that the workshop actually drives some true change?<\/p>\n\n\n\n<p>Lathan suggests adding in a dash of accountability\u2014and that accountability can even be analog in nature.<\/p>\n\n\n\n<p>\u201cMake everybody write a letter to themselves about what they will be doing, let&#8217;s say six months from now,\u201d she suggests. \u201cAnd then, the leader should take those letters and then in six months mail them to everybody.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-1024x434.jpg\" alt=\"Persona writing a letter to themself, as part of a workshop accountability strategy.\" class=\"wp-image-76049\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/person-writting-letter.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The result, Lathan says, makes attendees their own accountability buddies. Speaking of accountability buddies, that could be something else that attendees bring home with them\u2014a pledge they\u2019ll chat with a fellow attendee a month after the meeting, and then after they each get their respective letters.<\/p>\n\n\n\n<p>If you\u2019re looking for a more digital approach, online community tools, such as chat platforms or <a href=\"https:\/\/www.eventmobi.com\/networking\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking apps<\/a>, could also prove effective for keeping the discussion going. Even if your facilitator\u2019s contract doesn\u2019t extend beyond the event, association employees or volunteers could take over.<\/p>\n\n\n\n<p>\u201cAn association is a 365-day community, anyway,\u201d Lathan adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build On Your Workshop\u2019s Success<\/h2>\n\n\n\n<p>Finally, don\u2019t be afraid to promote the work attendees are doing on social media. After some time has passed by (Lathan suggests 45 days), post about what attendees are doing with the knowledge they gained from the workshop on TikTok, LinkedIn, or your social media platform of choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-1024x434.jpg\" alt=\"Wooden blocks forming the word &quot;like&quot; - an abstract way of representing social media.\" class=\"wp-image-76053\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-1024x434.jpg 1024w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-300x127.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-768x326.jpg 768w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-1536x651.jpg 1536w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-216x92.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks-700x297.jpg 700w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2024\/07\/like-wooden-blocks.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By playing the long game, a workshop suddenly isn\u2019t just a small-scale event anymore\u2014it\u2019s pushing engagement forward within your organization and beyond.<\/p>\n\n\n\n<p>\u201cWhen you can put those in a room together and actually have that camaraderie get built, along with education and that cognitive engagement, they&#8217;re going to go do something with it,\u201d Lathan says. \u201cThis is the vital role that workshops play in any educational program.\u201d<\/p>\n\n\n\n<p>And it might just make your next workshop one that potential attendees won\u2019t want to miss.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To find out how EventMobi can help you create more engaging meetings and events throughout the year, <a href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for a free demo<\/a>!<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-cyan-bluish-gray-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.eventmobi.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>These association workshop ideas could do more than just engage attendees\u2014they can inspire action after the fact. Get an event designer\u2019s POV.<\/p>\n","protected":false},"author":151,"featured_media":76058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9713],"tags":[292,408,127],"filter":[],"class_list":["post-76034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-events","tag-associations","tag-attendee-engagement","tag-networking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Engaging Workshop Ideas For Associations | EventMobi<\/title>\n<meta name=\"description\" content=\"These association workshop ideas could do more than just engage attendees\u2014they can inspire action after the fact. 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