{"id":8054,"date":"2017-11-30T15:01:03","date_gmt":"2017-11-30T20:01:03","guid":{"rendered":"https:\/\/www.eventmobi.com\/?p=8054"},"modified":"2022-09-29T11:57:09","modified_gmt":"2022-09-29T15:57:09","slug":"10-tips-maximize-event-sponsorship-roi","status":"publish","type":"post","link":"https:\/\/www.eventmobi.com\/blog\/10-tips-maximize-event-sponsorship-roi\/","title":{"rendered":"Event Sponsorship: 10 Tips to Maximize Sponsorship ROI"},"content":{"rendered":"

Recent trends show that organizations worldwide are shifting dollars from traditional advertising and marketing to event sponsorship. The effectiveness of traditional marketing and advertising has been diminishing, while prices have been increasing. Ratings and readership of TV and magazines have also been declining, while cost-per-view (and per-reader) has gone in the opposite direction.<\/span><\/p>\n

With so many more channels to reach consumers, audiences are becoming extremely fragmented, which makes it harder to reach specific demographic niches through traditional advertising formats. Consumers are becoming much more selective about where their attention goes, and can easily ignore or opt out when they\u2019re not interested. <\/span><\/p>\n

By contrast, marketers are seeing event sponsorship as an emerging opportunity to align their messaging with a specific topic that consumers are interested in. Sponsoring events allows brands to interact with their target audience in a more authentic and engaging way. Here are four reasons why:<\/span><\/p>\n

    \n
  1. Interactive:<\/strong> Events create an opportunity for dialogue between brands and consumers<\/span><\/li>\n
  2. Emotional:<\/strong> Events tap into topics, themes, and causes that consumers are passionate about<\/span><\/li>\n
  3. Relevant:<\/strong> Consumers are at events because they choose to be there and are looking to gain from their experience<\/span><\/li>\n
  4. Immersive:<\/strong> Sponsors can make an impact on brand awareness through multiple touchpoints and components throughout the event<\/span><\/li>\n<\/ol>\n

    What do your Sponsors Want?<\/b><\/h2>\n

    If you want to take advantage of brands\u2019 increased interest in event sponsorship, you need to understand what they want to achieve by sponsoring an event. While money is being shifted away from traditional advertising and marketing channels, it\u2019s important to remember that those spending the money are still being held accountable for justifying how they spend their budget and the ROI. <\/span><\/p>\n

    To create competitive event sponsorship packages that will be attractive to potential sponsors and provide them with the outcomes they\u2019re looking to achieve, you\u2019ll need to demonstrate how the sponsorship can help reach and engage their target audience.<\/span><\/p>\n

    Sponsors are likely to be working towards one or many of the following goals:<\/span><\/p>\n

    \"Sponsorship<\/p>\n

    Your job is to ask strategic questions to identify what they\u2019re trying to achieve, and then start to form creative ideas for activation.<\/span><\/p>\n

    Recommended Read: How to Create a Killer Sponsorship Strategy that Maximizes Event Revenue<\/a><\/p><\/blockquote>\n

    Your Event Sponsorship Packages Need Event Tech<\/b><\/h2>\n

    If your sponsorship packages have been virtually identical year-over-year, your sponsors may be tired of the same routine offers, have started losing interest, or are even pulling out. Whether you\u2019re seeking to attract new sponsors or looking to hold onto your well-established high-value relationships, it may be time to redesign your sponsorships by offering a range of creative options that help sponsors achieve their own goals. <\/span><\/p>\n

    Sponsor needs and expectations are constantly evolving. In order to remain competitive, the most successful event professionals are exploring event technology to redefine and expand their sponsorship offering.<\/span><\/p>\n

    10 Tips to Maximize Event Sponsorship ROI<\/b><\/h2>\n

    To get your creative juices flowing, here are 10 ideas on how to leverage sponsorship opportunities in your event app<\/a>, registration or digital signage. We\u2019ve grouped them according to the most common sponsor goals: brand awareness; lead generation, and promotional advertising.<\/span><\/p>\n

    Brand Awareness<\/b><\/h3>\n

    1) Leverage your event app home screen to make a powerful first impression<\/span><\/em><\/p>\n